Best-selling Serif titles to be made available in Arabic, Hebrew, Spanish, Italian, Czech, Polish, Russian, Swedish and Dutch
Serif and WinSoft International have today announced that they will be working together to introduce Serif software to new territories across Continental Europe, Eastern Europe, the Middle East, Africa, Asia and Latin America using WinSoft International's globalisation experience and distribution network.
This powerful new partnership helps Serif and WinSoft International reach out to many more consumers looking for high-quality yet inexpensive design and publishing software. Serif's titles are already available in English, French and German, and this new partnership with WinSoft International will soon also see PagePlus, WebPlus and PhotoPlus available in Arabic, Hebrew, Spanish, Italian, Czech, Polish, Russian, Swedish and Dutch.
"At a time when Serif is continuing to experience sales growth in its core markets, we are very excited to be able to build on this success by expanding our international presence in this way," says Gary Bates, Serif's Managing Director. "Collaborating with WinSoft International is a tremendous opportunity. Their expertise, customer base and reputation will play a key role in extending the availability of our product range and generating new business within these territories.
"At WinSoft International, we believe that people worldwide should have access to quality software in their language," says Kamel Gaddas, WinSoft International CEO. "Our partnership with Serif is the right way to bring an excellent range of affordable design and publishing software to a new market, one for which support of local languages is a must and where WinSoft International has a strong presence."
With more than 6.5 million customers in 200 countries around the world, Serif's global recognition has grown due to the excellence and ease of use of its software products. The reputation of its products, market positioning and large international user base provides the potential for authorised distributors such as WinSoft International to enhance their growth and prosperity in the software distribution market.
WinSoft International specialises in two arenas: as both a publisher of its own software applications and as a localiser of international software applications. A software solutions provider specialised in complex scripts and advanced typography, WinSoft International designs, develops, and localises software for emerging markets including Arabic, Hebrew, Greek, Russian and many more complex scripts. One of the few software publishers worldwide that offer a full-range of services from software engineering and localisation to in-country marketing and distribution, WinSoft International is celebrating its 25th anniversary in 2010.
Initially, WinSoft International will distribute English language versions of Serif's award-winning titles PagePlus, WebPlus, PhotoPlus, DrawPlus, MoviePlus, PagePlus Essentials, WebPlus Essentials, PhotoPlus Essentials and Digital Scrapbook Artist 2 with the additional languages being made available over the next few months and during 2011.
For more information on Serif and its range of products, visit www.serif.com
For more information on WinSoft International and its range of products, visit www.winsoft-international.com
ENDS
About SerifSerif is the publisher of the award-winning software range that includes PagePlus®, PhotoPlus®, DrawPlus®, WebPlus®, AlbumPlus™, MoviePlus®, PanoramaPlus™ and Digital Scrapbook Artist® and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 6.5 million customers worldwide, Serif has over 230 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US. For more information about Serif, visit www.serif.com
About WinSoft InternationalA software solutions provider specialized in complex scripts and advanced typography.
WinSoft International designs, develops, and localizes software for emerging markets in Arabic, Hebrew, Greek, Russian and many other complex scripts.
WinSoft International specializes in two arenas: as both a publisher of its own software applications and as a localizer of international software application and is one of the few software companies to offer a full-range of services from software engineering and localization, to production and sales, right through to in-country marketing and distribution.
With an extensive experience in emerging markets business development, WinSoft International has successfully helped strategic partners such as Serif, FileMaker, Apple Inc and Adobe Systems introduce or expand their businesses in Europe, the Middle East, South America and South East Asia.
WinSoft International was founded in 1985. Along with its headquarters located near Grenoble, France, WinSoft International has offices in Tunis and Dubai.
© Press Release 2010
