Appland Premium Mobile App Store Platform Supports On-Click Operator Billing, Social Marketing, Virtual Currency and Geo-Location Targeting for Android, iOS, BlackBerry

April 2, 2013 Dubai, UAE: Appland (www.applandinc.com), the native and mobile web based Android, iOS and BlackBerry white label app store platform, enters the Middle East through a partnership with the Saudi Telecom Company (STC) in conjunction with Intigral, the Middle East's leading digital media solutions provider.  

As the first country in the STC Group, STC Saudi Arabia has launched the STC App shop (www.stcappshop.com), a premium mobile applications store with operator billing enabled.  Appland will work closely with Intigral to deliver a dynamic and active store management service that will grow and retain subscribers, as well as ensure close co-operation with the regional Arabic and global developer, publisher and advertising eco-system.  Appland features one-click carrier billing, virtual currency, geo-location, quality assurance, active store management, easy scalability and fully integrated direct-to-subscriber marketing.

"We are excited to enter the Middle East in partnership with Saudi Telecom, the region's largest operator. This is a milestone for Appland and we look forward to rapidly expanding the collaboration with STC and Intigral to other countries in MENA," commented Jonatan Redvik, CEO at Appland. "The decision by STC to partner with Appland proves our unique ability to enable leading operators to launch operator app stores at an unmatched total cost of ownership and user experience."

"Saudi Arabia has the fastest growing community of application developers in the region and Intigral is helping to harness this growth and support the increase of Arabic web content in the Middle East," said Dr. Ismaeel Makdisi, Intigral's Acting CEO. "Intigral will continue to work with partners such as Appland to fulfil our goal of becoming the leading digital Arabic content provider in the region."

About STC:
STC Group is the largest telecommunications company in the MENA region, based on market capitalization, total revenue and number of employees, and was recently ranked in the top 20 mobile networks in the world. The Group owns and operates the largest and most advanced mobile infrastructure and broadband services in the Middle East and has made major investments with global reach in various continents, operating in Turkey, Bahrain, Kuwait, Lebanon, Jordan, India, Malaysia, Indonesia, and South Africa.

Website: www.stc.com.sa

About Appland:
Appland is a native and mobile web browser based white label app store platform for Android, iOS and BlackBerry.  Headquartered in Sweden, Appland was founded in 2011 with a global customer base, including STC, TeliaSonera and 3 (Three).  For more information about Appland, please visit www.applandinc.com

About Intigral
Formed in 2009, Intigral recently reported annual revenue growth of 40 percent. Intigral counts a number of leading regional telecom operators as its customers, giving it access to a combined customer base of 34.25 million users regionally.

For further information:
Muna Shakour
Intigral
Muna.shakour@intigral.net

Elissar Amhaz
Ketchum-Raad Middle East
Elissar. Amhaz@ketchum-raad.com

© Press Release 2013