The new flagship, the MSC Splendida, will host 2,100 Samsung products on board
Samsung Electronics Italia reinforces its partnership with MSC Crociere, supplying monitors, displays, and TVs, that will contribute to making the Italian cruise company's fleet even more modern. Samsung is already partner of MSC in Korea through one of its subsidiaries (Samsung Heavy Industries) who builds container ships for MSC.
Recently the new house jewel, the MSC Splendida, a wonderful and huge cruise ship, that boasts 1,650 cabins able to house up to 3,900 passengers, has been inaugurated and will start operating in May 2009. The new ship will have 2,100 Samsung products like monitors, displays, and TVs on board: in addition to inside the cabins, the Samsung products will also be present in all of the public spaces dedicated to entertainment.
The partnership between Samsung Electronics Italia and MSC started in June 2006, when the MSC Musica was inaugurated and followed by the launches of the MSC Orchestra and the MSC Poesia: each ship has 2,000 Samsung products on board. In December 2008 MSC Fantasia, featuring 2,950 Samsung products, has been inaugurated.
The MSC Musica, the MSC Orchestra and the MSC Fantasia can host up to 3,000 passengers per week, while the MSC Fantasia can host up to 3,950 passengers per week. Given that the cruises operate all year long, the company can potentially serve around 650,000 passengers annually, both from Italy and all over the world, who will have the opportunity to try out and experience Samsung products.
As of today, there are more than 11,000 Samsung products, among monitors, displays and TVs that entertain the thousands of guests of the MSC cruise ships during all seasons of the year, placed in passenger cabins, crew cabins, and also in the discotheques and other numerous areas dedicated to entertainment that one can find on all ships of the MSC fleet.
Steve Lee, President of Samsung Electronics Italia said: "This important partnership allows us, in fact, to show our best products in terms of monitors and TVs, confirming once again our leadership thanks to the proven technological quality and attention to design. Style and design have always been important values for Samsung, but above all, they dear to many Italians who have and will have the fortune of spending their vacations on an MSC ships".
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Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of approximately US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
© Press Release 2009
