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Targeting 20 Teachers and 1,500 Students
Jeddah, Kingdom of Saudi Arabia - Under its Corporate Social Responsibility umbrella, SEDCO Holding Group's Riyali Program held a training course for its ambassadors, for the very first time in Jizan - in partnership with Al-Andalus Al-Khadra Center and the Ministry of Education.
The course which involved 20 teachers was held on the 22nd of October at the Ministry of Education's branch (Addayer - Sabya). Riyali ambassadors will subsequently provide training courses on the Riyali Financial Literacy Program to 1,500 students at various schools in Jizan.
Commenting on the initiative, Dr. Kamal Shaban Abdeulaal, CSR Manager at SEDCO Holding Group, said: "This course is part of Riyali's Financial Literacy program, crafted to equip ambassadors with the necessary knowledge and sound financial skills to train our youth at schools. This will also help them to overcome challenges that they might face in their lives."
Dr. Kamal added: "The program witnessed rapid expansion since its inception and this is mainly due to the sounding success the courses received in other cities across the Kingdom. We are confident that the program ambassadors will have a major role to play in raising financial awareness amongst our youth."
Riyali training programs are designed to equip ambassadors and volunteers with skills to train university and high school students through courses which include topics on: budgeting and personal planning, saving, investing and lending. These are integrated within the curriculum as lectures and interactive programs, set specifically to meet the social and cultural needs of the Kingdom. The Riyali program for financial awareness aims to spread the concept of financial awareness and prepare individuals with proper financial skills to assist them in achieving the level of desired financial status.
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About Riyali:
"Riyali", SEDCO Holding's Financial Literacy Program, was launched in 2012 and aims to familiarize members of the community with financial planning and management in order to meet their personal financial responsibilities. "Riyali" aims to educate kids and Saudi youth on financial concepts such as planning, budgeting, saving, investing and borrowing in order to empower them with the personal financial skills required to achieve a desirable standard of living. The program most recently won the Saudi CSR Summit Community Development Award in 2014 and the Makkah Award for Excellence in 2012.
About SEDCO Holding:
Founded in 1976 by the Bin Mahfouz family, one of the leading banking families in Saudi Arabia, SEDCO has become recognized as a leading Shariah-compliant organization, responsible for a diverse spectrum of operating companies in industries such as, real estate development and management, travel and tourism, hospitality, automobile leasing and casual dining, in addition to managing private and public equity holdings in Saudi Arabia and around the world. SEDCO Holding was established to consolidate the various business activities of SEDCO in which the wealth of the Bin Mahfouz family is invested. SEDCO Holding applies the highest standards of corporate governance in accordance with by-laws of international standards that ensure the longevity and growth of the business. Based in Jeddah, SEDCO Holding is headed by a board of directors comprised of eight members, five of which are from outside the family and are chosen from prominent local and international experts. SEDCO Holding is dedicated to responsible and ethical corporate practices through strong leadership and strategies that have enhanced SEDCO's position as a prominent Saudi group with global investments. SEDCO Holding is committed to supporting the welfare and development of individuals and communities across Saudi Arabia and invests in a range of corporate social responsibility activities, recognizing that business success brings a responsibility to contribute to the advancing economic and social development of communities where it has a presence. SEDCO's social responsibility efforts focus on serving its employees, the sectors it operates in, the environment, and the broader community. More information at www.sedco.com
For more information:
Hussein Nasrallah
Senior Media Relations Manager
Memac Ogilvy PR
Tel: +966 12 651 0704
Mob: + 966 50 466 3187
E-mail: Hussein.nasrallah@ogilvy.com
© Press Release 2015



















