Raya Trade, the leading consumer electronics distributor and retailer in Egypt and the Middle East, announced the opening of two new outlets in Kattameya Downtown Mall, New Cairo, and Mall of Arabia, 6th of October. The opening of the new retail stores came in line with Raya Trade's expansion strategy to cover areas that are underserved by consumer electronics' retail outlets and to capitalize on areas with high potential growth and traffic.
The outlet in Kattameya Downtown Mall was opened on 1st of April, catering to customers living in New Cairo and El Rehab City, whereas Mall of Arabia that -opened 1st of May - caters to 6th of October and Sheikh Zayed areas. Raya Trade will also open a new outlet in Sun City Mall, Nasr City, with the aim of offering customers the widest coverage possible and unprecedented service and consumer experience.
In line with its strategy to shift to a service orientation model with a full fledged range of electronics, the new outlets will offer the wide range of consumer electronics that include mobile phones, cameras, laptops and LCDs, as well as value added services including customer loyalty programs.
Ayman El Halaby, Raya Trade CEO, said that "as our number of stores increase in new cities, we have the ability to more effectively scale our operations and serve customers living in New Cairo and 6th of October. Supported by our extensive distribution network and state-of-the-art maintenance centers, we aim to serve our customers with the widest range of mobile phones and consumer electronics with a one-stop-shop model."
-Ends-
For Further Information please contact
Noha Fikri
Raya Media Center
Tel: 38276000
Mobile: 0166620005
Email: press@rayacorp.com
© Press Release 2011
