Pure Gold Jewellers reports 15% increase in annual sales at Abu Dhabi Duty Free

Abu Dhabi, UAE; February 01, 2014: Award winning jewellery retailer Pure Gold Jewellers recorded a 15% surge sales from its Abu Dhabi Duty Free operations in 2013 Vs 2012.

According to Karim Merchant, CEO & MD, Pure Gold Jewellers, "The increase in passenger traffic at Abu Dhabi Airport has had a positive effect on our gold and diamond sales. We strive to offer our customers an unforgettable shopping experience with new products and exciting promotions catering to the multi-cultural audience. One of the highlights of 2013 was the introduction of Welsh jewellery brand Clogau exclusively at our Abu Dhabi Duty Free store. "

Abu Dhabi Airport registered a 12.4% increase in passenger traffic in 2013 compared to 2012, reaching over 16.5 million passengers.

Gavin Mckechnie, Vice President Commercial at Abu Dhabi Airports, said: "As passenger traffic through Abu Dhabi International Airports continues to grow, Abu Dhabi Airports constantly aims to partner with the leading brands and retailers such as Pure Gold Jewellers to provide passengers with a unique platform for an unparalleled shopping experience."

Since April 2008, Pure Gold Jewellers is the exclusive retail partner for gold and diamond jewellery at all Abu Dhabi International Airport terminals.

About Pure Gold Jewellers:
Pure Gold Jewellers is an award winning jewelry retailer recognized for excellent customer service by the industry; and is now one of the fastest growing jewellery brands with 125 stores in ten countries.

Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for five years - 2007-2008, 2008-2009, 2009-2010, 2011-2012 and 2012-2013 - under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.

The company also topped in the 'Best Customer Service' category in the UAE jewellery sector in an annual study by Ethos Consultancy for the year 2009 and 2010.

Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.

For further information please visit www.pugold.com