Dubai, January 30, 2007 - In a joint initiative to promote greater participation by Dubai's jewellery trade in the online marketplace, Polygon, the jewellery industry's largest web based business-to-business facilitator, and the Dubai Gold and Jewellery Group (DGJG), Dubai's jewellery trade association, have signed an agreement for cooperation in marketing efforts. The partnership will ensure that DGJG members benefit from the sourcing and selling opportunities on Polygon at a privileged cost and enjoy the membership advantages with the B2B major. DGJG, in return, will be undertaking a number of initiatives to promote Polygon to its members and to ensure that it becomes an integral part of the Dubai City of Gold initiative.

"Dubai is at the cross-roads of global trade in the jewellery industry and we are pleased that the Dubai Gold and Jewellery Group has chosen to align itself with our organization and take advantage of our industry specific services. This will open a window of business opportunity for Dubai's jewellery industry as they will now be able to take their trade globally through our online trading facility," noted Marie-Jose Trpanier, Chief Executive Officer of Polygon DMCC, Dubai.

Polygon is the largest online marketplace for business-to-business trading in the gem and jewellery industry. On Polygon (www.polygon.net), seller's list inventories of their products and buyers search based on their needs but actual business transactions are limited to members. Only legitimate gem and jewellery companies are allowed access and it is closed to consumers.

Tawhid Abdullah, Managing Director, DGJG, commented on the partnership, "Reaching out to a global audience in today's world is primarily through the internet, and Polygon is the clear leader in the business-to-business online sourcing and marketing for the gem and jewellery industry.  We are pleased to offer additional benefits to our members through this tie- up which will translate into improved and efficient sourcing for buyers; and exposure to new customers and business opportunities for sellers."

Sponsored by the Dubai Multi Commodities Centre (DMCC), buyers have free access to buy on Polygon and reach sellers worldwide.

"This agreement will be valuable for both DGJG members and the thousands of other Polygon members world-wide who can now connect with the gem and jewellery companies in Dubai and the Gulf region," stated Ahmed bin Sulayem, Chief Operating Officer of DMCC.

The agreement also promotes special pricing for 'seller-access' on Polygon; special pricing for related services such as SiteInfusion, a web-based co-op marketing technology; and TradeLock, a password protection technology for jewellery industry websites. 

In operation in the U.S. since 1984, Polygon is now expanding into Asia, South Africa, the Middle East and Russia as a joint venture with the Dubai Multi Commodities Centre. Polygon DMCC is headquartered in Dubai and is responsible for marketing Polygon throughout the Middle East, Asia, South Africa, and Russia.

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Dubai Gold and Jewellery Group, established in 1996, counts over 700 members in the gem and jewellery industry.  DGJG aims at promoting the jewellery industry of Dubai both locally and internationally. Locally, DGJG works closely with various government and private organizations to the benefit of its members.  Internationally, the DGJG gives its members an opportunity to exhibit their products through the Dubai Pavilion, which is hosted in leading jewellery exhibitions such as Baselworld, Hong Kong International Jewellery Fair, Hong Kong Watch & Jewellery Fair, and JCK Las Vegas.  DGJG organizes the annual "City of Gold" Conference, which has helped Dubai position itself as the jewellery conference hub for the Middle East.

Polygon, which opened for business in 1984, is the jewellery's industry's largest and most active business-to-business online marketplace. The Polygon diamond database, estimated to be the largest collection of polished diamonds in the world, recently exceeded $2 billion in wholesale value.  Polygon also offers the most extensive collections of finished jewellery, loose coloured stones, and watches, available in a searchable database format.  Over 3,000 retail jewellers, suppliers, manufacturers and other jewellery industry businesses transact several million dollars a day of business on Polygon.  In July 2006 Polygon began its global expansion with new offices in Dubai, Mumbai and Shenzhen, China. Related URL's

www.polygon.net; www.siteinfusion.com; www.tradelock.com; www.dubaicityofgold.com

For editorial info, please contact:
Lisa George,
ASDA'A PR, Dubai.
Tel: 0097143355969.
E-mail: l.george@asdaa.com

© Press Release 2007