Dubai, 28 December 2011 Panmeas jewelry, the master franchise and official distributor of Pandora in the UAE celebrated today the opening of its new Pandora store in Ibn Battuta Mall, and it's seventh location in the U.A.E.

The modern and aesthetically designed store is located in the China Court of the Mall and carries all Pandora jewelry lines including " Moments" collection, the famous charm bracelets Pandora is most recognized for.

The store opening was combined with Pandora's latest Autumn /Winter collection that carries hand-finished gold and silver jewelry celebrating feminine beauty with a touch of raw elegance. Pandora also launched its brand new necklace line concept that allows for mixing and matching the elegant and stylish with the fresh and daring.

Thomas Bay, Managing Director Panmeas Jewelry said: " We are very excited to be in Ibn Battuta Mall.  This is our seventh location in the U.A.E., and we are still looking to expand our reach in the Emirates and the region further.  Our aim is to establish Pandora as a leading player of genuine good quality, affordable luxury jewellery, that appeals to women of all nationalities and ages.

Pandora is a global Danish brand that has attained an overwhelming presence in the jewelry industry around the world. Since its inception in 1982, Pandora has created feminine and timeless jewelry that has been embraced by consumers worldwide for its unique quality to capture life's unforgettable moments. Through a strong and lasting design formula, Pandora allows women to express their individuality and personal style through endless styling combinations from a wide collection of feminine high quality jewelry.

Today the successful brand has achieved global recognition and is represented in more than 55 countries in six continents and has its own large production facilities.

Pandora is still rapidly growing and is taking the world by storm with more than 10,000 jewelry retailers worldwide including over 450 Pandora branded concept stores.

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The successful global brand Pandora has been making its mark on international jewelry fashion for more than 25 years and has become known for its high standards, craftsmanship, quality and design. Pandora captures life's unforgettable moments and pays tribute to women all over the world by giving them a unique opportunity for personal storytelling through distinctive pieces of jewelry. The brand's feminine and versatile collection is reflected in its customizable charm bracelet and lines of rings, earrings and necklaces made from silver and gold of the highest quality. All pieces are handcrafted, many embedded with diamonds or precious gemstones.

To view the entire collection, please visit www.pandora.net

Visit the store at: Ibn Battuta Mall, China Court tel: +9714-423 9979

For Editorial Support and Queries, please contact :
Shereen Anis              
PR Manager
Panmeas Jewellery, LLC
shereen.anis@panmeas.com
Tel : 050-455-8590

© Press Release 2012