ZESPRI® Kiwifruit Arrives in Saudi Arabia
ZESPRI®, the world leader in premium quality kiwifruit, has launched in Saudi Arabia with ZESPRI® SUNGOLD Kiwifruit. Partnering with leading fruit distribution company Mohammed Abdallah Sharbatly Co. Ltd who's footprint across the Kingdom includes 10 branches, ZESPRI® believes that the combination of a strong global brand and a market-leading disribution partner, provides the recipe to success in Saudi Arabia.
Based in New Zealand, ZESPRI® is 100 percent owned by kiwifruit growers, employing almost 300 people and representing 2,700 growers. ZESPRI® is the world's largest marketer of kiwifruit and is present in more than 60 countries accounting for 30% of the global volume with sales revenues of 5 billion Saudi Riyals.
"We are excited to launch ZESPRI® to the Saudi market with a new variety of kiwifruit, ZESPRI® SUNGOLD which offers a host of nutritional benefits," said Ben Hughes, Regional Marketing Manager, MENA ZESPRI® International Limited. "Our success around the world is built on solid foundations, working with experienced distrbutors who understand local conditions and the markets in which they operate. We believe we have found the perfect partner in Sharbatly to establish and grow the brand in the Kingdom with a common goal - to succeed and succeed well."
ZESPRI® SUNGOLD kiwifruit contains three times more Vitamin C than oranges, providing a significant boost to the body's immunity, and the nutrition of ten apples, making it the ultimate healthy snack.
Full of vitality, ZESPRI® SUNGOLD has excellent health promoting properties that assist the body's uptake of iron and vitamin C. Even better, it contains many of the same vitamins and minerals as ZESPRI® GREEN kiwifruit, but with slightly higher levels of vitamin E and folate. Containing actinidin, ZESPRI improves digestion and is recommended as an ideal choice for breakfast.
As with all ZESPRI® kiwifruit, ZESPRI® SUNGOLD kiwifruit has a sweeter taste when it is softer. Naturally ready to eat - simply cut it in half and scoop out the flesh with a spoon.
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About Zespri Group Ltd
With sales revenues of $1.6 billion, Zespri is one of the world's most successful horticulture marketing companies and the Zespri Brand is recognised as the world leader in premium quality kiwifruit. Based in Mount Maunganui, New Zealand, we are 100 percent owned by current or past kiwifruit growers, and employ approximately 280 people in New Zealand, Asia, Europe and North America. On behalf of our 2,700 growers in New Zealand and 1,200 growers based elsewhere, Zespri manages kiwifruit innovation and supply management, distribution management and marketing of Zespri Green, Zespri Gold, Zespri SunGold, Zespri Organic, Zespri Sweet Green and Zespri Charm Kiwifruit.
For further information contact:
Yahya Hamidaddin, Adalid PR, yahya.hamidaddin@adalidpr.com
Megan Kemp, iris Worldwide, megan.kemp@iris-worldwide.com
© Press Release 2014
