New Luxury Stores Add Lustre To Bahrain's Luxury Retail Offering

Top international luxury brands under one roof at MODA Mall endorses "STYLED BY MODA MALL" Exclusive Marketing Campaign

Bahrain, 2^nd November 2011 - MODA Mall, Bahrain's ultra-exclusive shopping destination today announced the opening of three new top international luxury brands at its premises at the Bahrain World Trade Center. World leading brands, Chopard, De Beers and Al Othman - the region's leading fashion retail stores, opened their doors for business at MODA Mall.

Over the past month, the mall witnessed the re-opening of some of its leading boutiques including Dolce & Gabbana Women, Dolce & Gabbana Men, Valentino and Lanvin, introducing a range of some of the latest and exciting collections for the Autumn/Winter season. In addition, Syed Junaid Alam- a prominent perfume brand in the Middle East opened its new retail outlet at MODA Mall, the 20^th operational outlet in the Kingdom of Bahrain.

MODA Mall will soon house Patek Philippe, the luxury Swiss watch manufacturer and Anya Hindmarch, a British designer of a niche brand of women's handbags, leather accessories, shoes and clothing.

Supporting MODA Mall's overall marketing strategy, last month also saw the start of the mall's new marketing campaign - 'Styled by MODA Mall'. Targeted at shoppers and visitors from across the region, the campaign showcases the mall's top international luxury brand portfolio.

MODA Mall is home to exclusive brand-name boutiques and provides savvy and sophisticated shoppers with access to the finest designer clothing and jewellery brands, in addition to the sounds and sensations of the most glamorous destinations on the fashion map. The mall also offers shoppers a luxury experience in dining choices. Currently, shoppers can choose from Abd el Wahab and Maki, in addition to Al Safir, Golestan and Soie at Sheraton Hotel. Haute cuisine enthusiasts will soon be able to enjoy some of the finest Italian food and delicacies at MODA Mall with the opening of BiCE, the internationally renowned fine dining restaurant.

Offering a 1,700 space car park shared with the adjoining Bahrain World Trade Center, MODA Mall is open all days of the week from 10 a.m. till 10 p.m. Shoppers to the mall and visitors to the towers can avail of the car parking facilities free of charge by contacting the reception desk.

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About MODA Mall

MODA Mall, located on the ground floor of the Bahrain World Trade Center (BWTC), is the Kingdom of Bahrain's first ultra high-end shopping complex, housing the largest and most exciting array of top luxury retailers in Bahrain.

MODA Mall pans approximately 16,500 square meters, and comprises of the existing 6,900 square meter Bahrain Commercial Complex in addition to a new 9,600 square metre extension located on the ground floor of the BWTC development. The mall houses some 160 exclusive boutiques offering the latest fashions. These include some 53 new stores among which are a large number of luxury brands that have never been represented before in the Bahraini market.

Complementing the retail offering, is a range of exciting and exquisitely appointed restaurants ranging from casual to fine dining in addition to a host of other amenities all aimed at providing shoppers with a unique experience and one to rival those of top international fashion capitals such as London, Milan and Paris.

For press information contact:
Neena Punnen
Hill and Knowlton
Tel: +973 17533532
Fax: +973 17533370
Email: neena.punnen@hillandknowlton.com