BMW Group Middle East has appointed Alexander Eftimov as its new Director of Sales and Marketing for the Middle East region, responsible for the BMW and MINI brands in 14 markets.
A seasoned marketing and sales professional with 10 years experience within the BMW Group, Eftimov has fulfilled a number of key roles in regional management, business development, financial services and marketing. He also brings diverse market experience to the role, having previously worked at the head office in Germany, Singapore, China and Panama.
Prior to his new appointment, Eftimov was based in the Panama Regional Office as Sales Director for BMW Group Latin America & the Caribbean where he had responsibility for new car sales as well as market development in 24 countries. Previously, he held the role of Area Manager across 12 countries. And prior to his tenure in Panama, Eftimov spent three years in Finance at the head office in Munich and in Asia where he was Business Development Manager for BMW Financial Services in the Beijing Office before moving to BMW Group Asia as Dealer Development Manager based out of the Singapore Regional Headquarters.
Commenting on Eftimov's appointment, Dr. Joerg Breuer, Managing Director of BMW Group Middle East said: "Alexander's breadth of experience and successful track record having worked with the Group for more than a decade made him the ideal candidate for the role.
"2011 was the most successful year in BMW Group's history in terms of Middle East sales. With a number of exciting new models joining our portfolio in 2012, including the recently launched BMW 3 Series and MINI Roadster, as well as the BMW 6 Series Gran Coupé due to arrive later this year, he has joined at a very exciting time. I have no doubt that Alexander will lead our strong sales and marketing team to help increase our sales and market share in the Middle east even further."
As one of the most successful premium automotive companies in the Middle East, the BMW Group ended 2011 with a 9 percent sales growth. A total of 18,657 BMW and MINI cars were delivered to customers across 14 markets, with gains in virtually all markets. 2012 has got off to a equally good start with sales up until the end of February increasing 6 percent.
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The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.
For more information please contact:
Leanne Blanckenberg,
Corporate Communications Manager,
BMW Group Middle East
Telephone: +971 4 313 2615
Email: leanne.blanckenberg@bmw.com
Joanna Agnew,
Associate Account Director,
DABO & CO
Telephone: +971 50 651 9547
Email: joanna.a@daboandco.com
© Press Release 2012
