17 December 2009

H.E. Mohammed Omar Abdulla, Undersecretary of the Department of Economic Development and Board Member of National Bank of Abu Dhabi (NBAD), Mr. David Beau - Board Member along with Mr. Michael Tomalin - Chief Executive of NBAD, Senior Management of the Bank and a number of dignitaries and VIPs attended the official inauguration of National Bank of Abu new call centre.

The state-of-the-art call centre provides 24 hour access and personalized customer support to all of NBAD customers. By simply dialing 8002211, customers will access a broad range of the best banking services from multi lingual staff.

"We are delighted to launch NBAD's new call centre officially today, which comes as a confirmation of NBAD's commitment to provide the best banking products and the highest standards of service to our valued clients," said Mr. John Malouf, General Manager of Consumer Banking Group at NBAD.

"Needless to say, customers are at the core of our business success. At NBAD, we pledge to provide innovative, efficient, and secure products and services to give our customers a convenient banking experience. Therefore, we are constantly looking for new ways to enhance our relationships with our customers," he added.

"In the first three quarters of 2009 the 24-hour call centre of the National Bank of Abu Dhabi, the number one bank in the UAE, received over 3 million calls and generated many sales leads,' said Mr. Ahmed Al-Naqbi, Senior Manager, Channels and Electronic Banking Services at NBAD.

The bank plans to expand its call centre service across the GCC starting with Oman and utilize it for its E dirham G2 service.

NBAD's call centre offers multilingual services in Arabic, English and Urdu. 13 per cent of the staff are UAE nationals who are trained to handle financial and non-financial enquiries and provide information about different products and services NBAD offers.

"As the Number One Bank in the UAE, we always strive to provide the best service and a wide range of banking solutions and products to meet the ever expanding demands of our customers,"

NBAD monitors a large population of calls to ensure consistent delivery of quality service. The average service level reached 80 per cent for the last 9 months.

"As a forward-looking bank, we believe the new call centre will enhance the level of communications with our customers as well as allowing staff to support customers and provide them with the highest standards of service 24/7" he concluded.

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About NBAD
The National Bank of Abu Dhabi (NBAD), The Number One Bank in the UAE, was incorporated in 1968. NBAD has a network of 95 branches in the UAE in addition to Cash offices that are spread out at remote locations to provide banking services to customers stationed at offshore oil operations and in desert locations as well as other government organizations. NBAD also has three Shift offices inside the security areas of the Abu Dhabi International Airport providing currency & traveler's cheques exchange services.

The branch network is widened further with over 330 ATMs through which customers perform a variety of transactions.

Besides brick & mortar branches, NBAD provides 24 hour internet banking accessibility through NbadOnline and NbadDirect, as well as account access and personalized customer support through the 24-hour Call Centre.

NBAD's overseas network stretches from Oman, Kuwait, and Bahrain in the G.C.C., Egypt, Libya, and Sudan in Africa, London, Paris, and Geneva in Europe to Washington D.C. in the U.S.A.

The bank provides its customer with a wide variety of financial services targeted at all segments of the retail and corporate market in addition to Fund Management, Brokerage, Leasing, Property Management businesses and Private Banking.

NBAD is rated senior long term/short term A+/A-1 by Standard and Poor's, Aa3/P1 by Moodys and AA-/F1+ by Fitch giving one of the strongest combined rating of any Middle Eastern financial institution.

NBAD is an award winning leader in the UAE and GCC financial services industry. NBAD was recently awarded the prestigious the 'Best Bank in UAE 2009' from Euromoney, 'UAE Corporate Governance Award' by Hawkamah, Institute of Corporate Governance, the Human Resources Development Award in Banking Sector from Emirates Institute of Banking & Finance Sector, the Mohammed Bin Rashid Al Maktoum Business Award, 'Best Bank in UAE' from emeafinance, and Best Personal Loan in product category by The Banker Middle East publications. In previous years, NBAD has also won other prestigious awards such as the Sheikh Khalifa Gold Award, the Dubai Quality Award, the Middle East Excellence Award 2008, ACN Arab Technology Award for the Banking & Finance, CIO Award of The Year, the 'Best Bank in UAE' from Euromoney and Banker publications, 'Human Resources Development Award' from the Emirates Institute for Banking & Financial Studies, the 'Middle East e-Banking Country Award', the 'Outstanding use of IT in Financial Services Award, and excellence award for 'Best use of Technology' from Banker Middle East.

The bank has been recognized as a "Super Brand" by Superbrands, the independent authority and arbiter on branding.

For further enquires, please contact:
Ehab Khairi
Media & PR Manager
National Bank of Abu Dhabi
Tel: +97126111190
Mob: + 971508126799
Email: ehab.khairi@nbad.com
Web: www.nbad.com

© Press Release 2009