Accomplished by UD researchers and published in Journal of Financial Services Marketing
Dubai, June 3, 2008: The academic researchers at the University of Dubai (UD) have accomplished a multi-attribute analysis of confidence, convenience and price functions of customers of financial service firms: a GLS systems model. The analysis has been published in the in Journal of Financial Services Marketing, by Palgrave McMillan Publishing House.
In this research paper, the University of Dubai (UD) College of Business concluded that the earnings stability, longevity of relationship and liquidity attributes significantly explain the confidence level of customers across financial sectors. The UD researchers also concluded that core, tangible, and relation attributes besides ambience and ATM network, positively significantly explained the convenience level of customers across financial sectors. Another result was that home loans, credit cards, savings accounts, term deposits and insurance services are significant products that are affordable and valued by customers.
These findings have implications for customer relationship management, customer insight and production/ transaction processing competencies of financial sector firms in UAE. For more details please contact arao@ud.ac.ae
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About University of Dubai:
As a corporate academic university in partnership with Dubai Chamber (formerly known as Dubai Chamber of Commerce & Industry), UD strives to be pre-eminent in providing the highest quality applied learning based on international academic standards, in addition to professional development services to the workforce in both the private and public sectors. UD has two colleges; the College of Business Administration (CBA) and the College of Information Technology (CIT). The CBA offers Bachelor degree in Business Administration (BBA) with specialization in Management, Marketing, Finance & Banking and Accounting. The CIT offers Bachelor degree in Computing Information Systems. All these programs are accredited by the UAE Ministry of Higher Education and Scientific Research. UD is a member of the Association to Advance Collegiate Schools of Business (AACSB), the Accrediting Board for Engineering and Technology (ABET) and the European Foundation for Management Development (EFMD). UD is working very hard on earning the AACSB and ABET accreditation for its degree programs. Hopefully, when accomplished, UD will be placed on the world map among the best Business and Information Technology Colleges. For more information, please visit www.ud.ac.ae
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