Mezzan Holding KSC rolls out MEXITA product line to Gulf markets

Kuwait -- Mezzan Holding KSC’s (BKSC: Mezzan) fully-owned subsidiary has rolled out its MEXITA tortilla chip product line across Gulf markets including UAE, KSA and Qatar, following the success of the brand in Kuwait. The full product range is now available at hypermarkets, supermarkets, minimarts and other retailers.

The MEXITA product line is managed by KITCO (Kuwait Indo Trading Company W.L.L.), a fully-owned subsidiary of Mezzan Holding. KITCO is a leading producer and distributor of a wide variety of salty snacks in the Gulf region including natural potato chips, corn puffs, tortilla chips, gourmet snacks, veggie chips and much more.

Mezzan Holding CEO, Mr. Garry Walsh said: “Following the success of other KITCO products in the Gulf, we are now gradually widening KITCO’s reach in the region and transforming KITCO into a household name loved by consumers of all ages and tastes. This expansion opens up MEXITA’s access to new markets and consumers, and enables us to take full advantage of Mezzan’s current capabilities and regional operations. KITCO is recognized as the number one brand in Kuwait in the salty snack category and we look forward to building on the strength of the brand’s legacy and seeing its popularity grow in our other operational markets.”

With a new brand identity and packaging, MEXITA’s product line of tortilla chips, has flavors specifically designed for local palettes. Two new flavors, Hot Chili & Lime and Sweet Chili Pepper, join the company’s current line which include Nacho Cheese and Sweet & Sour. MEXITA tortilla chips are made of all natural ingredients and contain no artificial colors, no preservatives, zero grams of trans fat, and are PHO-free.

Mezzan operates state-of-the-art production facilities in Kuwait, Qatar, the UAE, KSA and Afghanistan, and operates some of the largest warehouses and storage facilities in the Gulf region. Mezzan’s subsidiaries’ currently manufacture and distribute over 34,000 SKUs for leading global brands across the region.

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About Mezzan Holding:

• Operates in seven countries through 30 subsidiaries with more than 8,500 employees
• Distributes over 34,000 Stock Keeping Units (SKU), making it one of the largest operators in terms of SKUs, unit sales, market share, and in terms of share of revenues of total consumer spending in consumer categories served by the company
• Active in various segments of the consumer staple industry supported by long-standing relationships with Johnson & Johnson, Kimberly-Clark, Reckitt Benckiser, General Mills, Arla Foods, Sara Lee, and many other leading brands and manufacturers
• Serves over 130,000 meals a day in Kuwait and Qatar through its catering business
• Has a total of 190,000 square meters in food, beverage, and FMCG manufacturing facilities in Kuwait, Qatar, UAE, and Afghanistan
• Leverages long-standing relationships with private and cooperative supermarkets
• Vertically integrated into complementary business operations, including packaging, catering, contract services, and logistics
• Food services customers include multinational fast-food chains, airline catering services, and large food services companies

Mezzan Holding is a 75-year old company that was listed on the Kuwait Stock Exchange in the second quarter of 2015. The company is headquartered in Kuwait with direct operational activities in Kuwait, UAE, Qatar, Saudi Arabia, Iraq, Jordan, and Afghanistan.

For media inquiries, please contact:
Fawaz Al-Sirri | fawaz@bensirri.com 

© Press Release 2020