11 May 2016
Speaker line-up includes senior communications professionals from Dubai Media Inc, P&G, Talabat.com, IKEA and ICCA Dubai

Dubai, UAE - Global media intelligence solutions firm Meltwater will host its 'Outside Insight' conference series in Dubai for the second time on May 11th to discuss digital marketing and the challenges of driving it, guiding it and measuring it in today's hyper connected world.

This free to attend event for marketing and PR professionals is open to 150 attendees and has a stellar line-up of speakers including Alex Malouf, Corporate Communications Manager at P&G; Usama Qasem, the Regional Digital Marketing Manager at IKEA; Heba AlSamt, Digital Media Director at Dubai Media Inc; Dikdyuti Sen, Head of Marketing at Talabat.com; and Sunjeh Raja, Director & CEO ICCA Dubai.

The speakers will share their insights on building successful, high impact and influential digital strategies. 

The event, which will be held at the Media One hotel in Dubai Media City, promises to be a lively debate on fresh topics related to the explosion of online media which has presented a noisy and volatile landscape for communication professionals to work within. In today's world where brand reputation can be made or slayed in the tap of a tweet, successful brand management is dependent on versatile communication strategies and their flawless execution.

According to Zubair Timol, Area Director for India, Middle East & Africa at Meltwater, "The aim of Outside Insight is to bring together leading marketing influencers and professionals for an insightful debate on the future of digital marketing. The event will highlight the power of online data driven decision making and how to decipher the data in order to create high impact for organizations."

Attendees will also get an opportunity to experience Meltwater's new Media Intelligence platform in action. Meltwater will demonstrate it during the event to provide real time data on the issues being discussed. The event is exclusive for senior marketing, corporate communications and social media managers as well as media professionals.

Bookings can be made for this free-to-attend event on corpweb-stage.meltwater.com/ae/dubai-outside-insight-11th-may-  

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About Meltwater
Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organizations will look outside, beyond their internal reporting systems to a world of data that's constantly growing and changing. Our customers use these insights to make timely decisions based on real time analysis. More than 23,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With 50 offices on 6 continents, Meltwater is dedicated to personal, global service built on local expertise.

For more information, follow us @MeltwaterME, or visit www.meltwater.com/

For Arabic, please visit www.meltwater.com/ae/ 

For more information, please contact Lisa George/Shrouq Mostafa, Iris Public Relations DMCC (Iris PR), Dubai, UAE.TEL: +971 4 434 1207. FAX: +971 4 434 1163. E-mail: lisa@irispr.net/shrouq@irispr.net. Website: www.irispr.net

© Press Release 2016