Event successfully concluded with participation of over 77 brands from 20 countries
New opportunities emerge in US$ 11 billion regional pool and spa market
First Certified Pool Operators in the Middle East get certified at ME Pool & Spa 2010
Deals worth more than AED 3.8 million announced during event by three exhibitors alone
Dubai, September 30, 2010: The fourth edition of Middle East Pool and Spa successfully concluded yesterday in Dubai, hosting over 3000 professionals and buyers over three days. The event also saw the participation of over 70 brands from 20 countries, showcasing the latest products and innovations in the pool and spa industry.
"ME Pool & Spa 2010 has been a continuing success since its inception in 2004 and has reflected the ongoing growth of the pool and spa industry in the Middle East. This year, even as the slowdown in the real estate sector and the overall challenges to the global economy continued to impact the industry's growth, ME Pool & Spa saw all the leading brands in the region get together to discuss emerging opportunities," said Tarek Ali, Show Manager of ME Pool & Spa 2010. "As a result of the changing dynamics of the real estate sector, there was a greater focus on retail and end-user segment of the industry. We also successfully hosted the first Certified Pool Operators Course at the exhibition.
"In line with the returning momentum in the sector and the continuing success of the event, 100 per cent of our exhibitors have expressed their interest to return for the next edition of the show in 2012," said Ali.
Organized by Reed Exhibitions Middle East, the event was held from 26th to 28th of September at the Dubai International Convention and Exhibition Centre.
"ME Pool & Spa 2010 offered a unique opportunity to network and build our business within the most dynamic pool and spa market in the world, right here in the Middle East," said Khalil Zayat of Dubai-based Al Kharafi Swimming Pools, which exhibited at the event. "As a result of our participation, we have been able to not only get new business leads but also understand what other companies in the sector have been doing and the evolving trends and preferences in the pools industry in the region."
"With an estimated value of $11 billion per annum, the Middle East is undoubtedly the most vibrant spa markets globally, and we at Astral are committed to meeting the needs of the region," said Francis Raya of Astral Middle East FZ, a leading global manufacturer of pool and spa-related equipments and key exhibitor at the exhibition. "ME Pool & SPA has been a valuable experience for all of us at Astral to connect with our customers in the region, develop our regional business as well as pick up trends and opportunities."
"The region as a whole has seen a massive trend towards the well-being experience, expanding on an established market for pool and spa equipment and facilities. Dubai itself has become a global phenomenon for the sector - a home for a young and multicultural population with high disposable income, cosmopolitan influences, modern lifestyles and image-conscious attitudes. ME Pool & Spa has brought together all the important stakeholders to create a unique event for the pool and spa industry," said Hamed Bin Taleb of Abdullah Bin Taleb Commercial & Industrial Company, another leading exhibitor.
During the event, Crystal Fountains, a Canadian company specialized in pool projects planning and management announced the generation of sales deals worth AED 3,000,000. Other significant deals generated at the event include Certikin Middle East, a company specialized in pool & sauna fittings and building, which announced sales worth AED 367,100, and EMAUX Water Technologies, which announced sales worth AED 500,000.
The event saw the presence of all leading industry players including Astral Middle East FZE,., Arctic Spas, Compass, Azur System General Trading, Certikin International Ltd., Aqua Middle East FZCO, Al Kharafi Swimming Pools, OSF Hansjürgen Meier GmbH & Co. KG, A-Technologies FZCO, Acqua Source S.A., HornerXpress Worldwide Inc., and Pahlen AB.
ME Pool & Spa also introduced The National Swimming Pool Foundation to regional audiences through hosting the well-renowned Certified Pool Operators Course. The course was designed to provide individuals with the basic knowledge, techniques, and skills of pool and spa operations. The Certified Pool/Spa Operator® certification program has delivered more training than any other program in the pool and spa industry since 1972, resulting in more than 240,000 successful CPO® certifications in 44 countries. The course was held within the exhibition halls.
-Ends-
For further information, please contact:
Tarek Ali
Show Manager
Reed Exhibitions FZ LLC
PO Box 60799
Abu Dhabi , UAE
Direct Line: +971 2 4090349
Tel.: +971 2 444 6113 ext. 132
Fax: +971 2 444 3768
Email: tarek.ali@reedexpo.ae
© Press Release 2010
