United Arab Emirates, 13 October 2010 - Layia Hospitality announces its participation at the premier global event for the travel industry, the World Travel Market that will be held in London from the 8th to the 11th of November 2010.

Commenting on this participation, Daniel Hajjar, CEO of Layia Hospitality said:

"We continue to strengthen our positioning and brand awareness at this industry's leading travel and tourism exhibition dedicated to supporting and developing the business potential from the UK and International travel professionals."

Layia Hospitality will be participating at the WTM for the 2nd consecutive year, under the auspices of the Dubai Tourism and Commerce Marketing Department promoting the current company's portfolio as well as the new properties that will open in the upcoming years.

"Taking into consideration that WTM brings together worldwide buyers and sellers from the travel and tourism industry, our participation at this premier trade fair is to strengthen the awareness and the presence of Layia Hospitality and to support Layia's expansion plans. This will certainly be achieved through the meetings with the major operators within the UK markets", Hajjar added.

The newest extension to the company's portfolio was the successful opening  of Opal Living Courts in Al Barsha near Mall of the Emirates, Dubai which was in June 2010 and the latest property under the Living Courts brand. The opening of Opal Living Courts, although during challenging times, reflects Layia Hospitality well studied and careful expansion plan to operate properties that are only equally beneficial to Owners, clients and its stakeholders. This property is the 4th under the very popular Living Courts brand and this modern Hotel Apartments comprises of 48 stylish and spacious one and two bedroom hotel apartments.

One of the big announcements is also the opening of Layia Plaza Hotel, the newest 4 star property of Layia Hospitality which will open its doors in November 2010. Situated in a close proximity of the Dubai International Airport, Layia Plaza Hotel is warm, comfortable, modern and stylish property, offering 232 spacious and modern guest rooms and suites all tastefully and elegantly designed with international flair to suit guests seeking privacy, personalized service and stupendous quality during their stay.

Layia Hospitality is the commercial name of Layia Hotels Management Company, a registered LLC with its headquarters in Dubai, United Arab Emirates. Layia Hospitality is a young company with a dynamic vision to transform the hospitality industry. It is Layia's aim to manage a comprehensive portfolio of properties, to grow and blossom over the years.

Layia Hospitality current portfolio consists of 16 properties (5 in operation, one is expected to open in the coming months and 10 additional ones under various phases but all due to be operational by 2015). Three distinct brands are making up the Layia Hospitality portfolio: Layia Hotels, Living Courts and the new budget brand Day & Night Hotels that was recently launched.

Layia Hotels are warm, comfortable, modern and stylish. Each property provides not only efficient business facilities but also takes into consideration the wellness of the guests' body and soul with spacious, well-designed rooms where the emphasis is on superb quality beds.

Living Courts "serviced apartments" provide furnished and equipped apartments down to the smallest detail, combining basic hotel services with a self-catering solution. It is ideal for those looking for a cost effective and "ready to move-in" option.

Day & Night Hotels, the newest brand to be added to the Layia family is expected to reach a new audience of customers; this new brand will appeal to the trendy, modern and young at heart budget conscious travelers. Located not only in major cities within the Middle East but in secondary cities too, Day & Night Hotels will be second to none products in terms of facilities, services, comfort and security.

-Ends-

For further information on this press release or Layia Hospitality please visit www.layia.net or contact sectorMark Marketing Consultants FZLLC:
Eva Barna
Assistant Account Director
eva.barna@sectormark.com
M: +971 50 379 4281

© Press Release 2010