New logo with tag-line 'Good feel, Great deal' captures the charisma and spirit of the mall
Mall-wide 'Good Buy Summer Sale' to celebrate the new look
Dubai, UAE, 28th August, 2006: Signalling a new era of change for the city's most popular shopping destination, Lamcy Plaza has announced the unveiling of its new logo. The fun, excitement and togetherness that Lamcy stands for is now revitalized through its new look.
The new logo includes 'Lamcy' in bold letters and a new tag line, 'Good feel, Great deal'. The letters in the new logo are evenly spaced out so as to emphasize the brand name 'L A M C Y'. The new logo incorporates a circle encompassing streaks of vibrant colours that represents a family encircled in a world of fun and festivity. It's a new look that captures the charisma and spirit of the Lamcy experience.
The core meaning of the new tag line 'Good feel, Great deal', still remains in sync with 'Get it all at Lamcy', which is, shoppers can feel the spirit of the Lamcy experience and avail of great deals offered. Because Lamcy is not just about great deals but also the good feeling that fills you every time you visit the mall.
"This new logo represents an exciting time for Lamcy Plaza, said Tim Jones, COO, Lamcy Plaza. "The logo communicates our core values and is a symbol of inspiration for both our people and our customers. It portrays aspects which are friendly, inviting and dynamic. It seemed fit to adopt a logo that effectively communicates our enthusiasm and commitment towards our customers."
"Since the mall's inception nine years ago, the Lamcy experience has transformed to stand for value and variety, care and comfort, family and familiarity. This perspective, understanding and experience, is what is reflected in the new logo and tagline. Lamcy is not only about finding your favourite brands, or about discovering great value and the best bargains, but also about the good times spent here."
To celebrate the new look of Lamcy Plaza, a mall-wide 'Good Buy Summer Sale' will be held from the 29th August till the 1st September. Shoppers can avail of the discounts and deals offered across the mall. This sale also marks the end of Dubai Summer Surprises as well as welcomes the new weekend across the region. Lamcy Plaza will be opening from 9 am till 12 midnight during this summer sale.
Lamcy Plaza now offers shoppers a wider choice with the addition of several new brands recently. Located in the heart of the city, Lamcy Plaza is UAE's most popular shopping destination that brings together the best of international lifestyle and fashion brands. The first to launch some of the world's biggest value-for-money brands, Lamcy Plaza has also taken the lead in introducing innovative retail concepts.
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About Lamcy Plaza:
Lamcy Plaza was inaugurated on 17th March 1997 by His Highness Sheikh Ahmed Bin Saeed Al Maktoum and is located in the heart of the city. One of the largest department stores in the region, Lamcy Plaza is designed to fulfill the diverse requirements of its customers 'under one roof'...living up to its positioning of "You can get it all at Lamcy".
For further information contact:
Mathews Thomas
Marketing Manager
Lamcy Plaza Dubai
Tel: (971-4) 335-9999
Fax: (971-4) 335-9996
Email: mathew@lamcyplaza.com
Schubert Fernandes / Sheetal N Borge
Percept Profile Gulf
P O Box 74245
Dubai, UAE
Tel : 9714 - 3446373
Fax: 9714 - 3429158
© Press Release 2006
