Dubai, March 18, 2008: Honda Middle East today revealed the all-new, all-conquering Honda TRX700XX sports ATV at a regional media launch in the desert. Members of Honda Motor Company Motorcycle division flew into to Dubai to join Distributors and media from across the GCC in a test drive through the desert.
Trading Enterprises, a member of the Al-Futtaim Group and sole distributor for Honda in the UAE were present. Robert Klugman, Operations Manager for Trading Enterprises, Honda Motorcycles, UAE stated: "The arrival of the TRX700XX signifies a new benchmark in the ATV sports category through its new level of confidence, comfort and high-end performance."
"Here in the UAE, quad bikes are an integral part of life whether they are used on a daily basis to traverse difficult terrain or purely an enjoyment factor, quad biking is extremely popular and is growing in appeal. The arrival of the TRX700XX will cement Hondas position at the forefront of the ATV industry."
Key features that have earned the quad the title 'King of the Hill' (all-day sports ride comfort) include the quad's new 686cc SOHC liquid-cooled fuel-injected, four-valve, four-stroke engine which generates the highest peak output in its class and advanced suspension system.
The TRX700XX is wrapped in an impressive chassis with double-wishbone Independent Rear Suspension (IRS) that includes tuned rear swaybar, and features a new aggressive sports styling.
The IRS system uses premium shock absorbers that allow a lighter, more compact package, all made possible by the innovative centered chain drive system devised by the Honda Research and Development team.
The TRX700 also features a PGM fuel injection system with 44mm throttle body for lower maintenance and consistent performance. Its special, large-diameter 11-inch aluminium rear wheels are designed to enhance superior power delivery, optimum suspension action and improved durability.
By a rugged five-speed transmission with reverse, the 700's components and ratios are specifically designed for sport-ATV use, whilst the heavy-duty clutch is also made to stand up to the demands of the sport.
Additional features include a gear-driven counterbalancer to minimise engine vibration, high-efficiency dry-sump lubrication system for maximum engine cooling, dual discs on the front and single disc for the rear breaks and triple disc brakes for excellent stopping power.
The TRX700 is available in the colour combinations of metallic black and silver and metallic black and red and is available at a special launch price of AED 29,500/-
-Ends-
About Trading Enterprises - Honda
Trading Enterprises - Honda is the sole distributor in the UAE for Honda cars, motorcycles and power products which are fully supported by a network of 19 separate showrooms, workshops and parts facilities throughout the UAE as well as through power products dealers. Trading Enterprises also represents other automotive interests in the region.
For more information, please contact
Victoria Jacks
PR Manager, GMASCO
Al-Futtaim Group
Tel +971 4 228 2101
Email Victoria.jacks@gmasco.com
© Press Release 2008
