Beauty that Reflects on the Outside:
Jotashield ColourLast & Jotashield ColourXtreme Launched in the Region for Iconic Buildings and Beautiful Homes
Dubai, United Arab Emirates: Jotun, the leading paint manufacturer in the Middle East, has further strengthened its portfolio with the introduction of two new product innovations to its Jotashield range of long lasting, high protection exterior paints - premium quality exterior paint Jotashield ColourLast, and ultra-premium quality exterior paint Jotashield ColourXtreme. Developed specifically for the region, the advanced performance exterior paints last for up to 12 years.
Following the regional launch in the UAE, local market events were organised in Oman, Saudi Arabia, Bahrain, Kuwait, Qatar and Egypt as part of the regional roll-out plan. The launches included dedicated sessions for dealers and professionals. To date, over 4,000 participants attended the launch including Jotun's loyal customers and stakeholders.
Both products come in a range of six collections featuring beautiful colours that are designed to make houses stand out with individuality, while providing an advanced level of superior protection against the effects of the region's challenging climate conditions.
Sanjay Nair, Regional Category Manager - Exterior Decorative Paints at Jotun Middle East, India and Africa (MEIA) said: "At Jotun we acknowledge the importance of innovation as an important tool for to provide our customers with the latest technology and trends in paints for iconic buildings and beautiful homes.
"Jotashield ColourLast and Jotashield ColourXtreme were the results of a long journey of research and development carried by our regional R&D lab located in Dubai in collaboration with our global R&D lab in Norway and some of the globally recognized testing institutions that certified the new products."
Jotashield ColourLast and Jotashield ColourXtreme set a new benchmark for long lasting protection and also offer a new level of creativity in the beautification of not only personal property, but also residential property and community buildings.
Jotashield ColourLast
Jotashield ColourLast is formulated with an advanced binder technology to bring long lasting beautiful colours to exterior walls. It offers certified concrete protection including anti-carbonation against concrete decay, UV protection, and high resistance to dirt pick up, thus reducing maintenance needs. Jotashield ColourLast features a palette of 576 colours to suit different personalities and needs of customers.
Jotashield ColourXtreme
Jotashield ColourXtreme is ultra-premium quality exterior paint that provides maximum colour performance to protect your house for at least 12 years. Its unique 100% pure acrylic formulation delivers a strong paint film with unparalleled resistance to dirt pick-up, flaking and chalking. Specially developed for this region, ColourXtreme utilises superior temperature reduction technology to reduce energy consumption and thereby lower energy costs. Jotashield ColourXtreme reduces the surface temperature by 3-10 degrees centigrade.
"With the launch of Jotashield ColourLast and Jotashield ColourXtreme we are introducing the next generation in exterior paint to ensure beautiful homes are colourfully protected," added Sanjay.
The six new collections offer the opportunity to express individual taste and personalities with a range of exquisite colours that will last for years.
Jotun supplies paints and coatings that have been specially developed for iconic buildings and beautiful homes including international landmarks: Burj Khalifa, Burj Al Arab, The Palm Jumeirah, Dubai Metro bridges, and Dubai International Airport (DXB) in Dubai, UAE; Masdar City and the Grand Mosque in Abu Dhabi, UAE; the Kingdom Tower in Riyadh, KSA; Petronas Towers in Kuala Lumpur, Malaysia; Canton Towers in Guangzhou, China as well as Eiffel Tower in Paris, France.
Jotashield ColourLast and ColourXtreme ranges are available across all Jotun shops and leading hardware stores across the region.
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About Jotun
Founded in 1926 in Norway, Jotun - one of the world's leading paint manufacturers, established its presence in the Middle East in 1974, with Jotun UAE Ltd. Ever since, Jotun has expanded dramatically throughout the region and is the first paint manufacturer to be awarded the ISO 9001: 2008, ISO 14001 & OHSAS 18001 certification. The company also has state of the art manufacturing facilities in Abu Dhabi, Dubai, Saudi Arabia, Oman and Egypt.
Jotun has been at the forefront in terms of developing products specifically suited to local conditions. Three decades of experience in the Middle East region, has helped the company produce a variety of conventional and specialized coatings - each incorporating the latest technological developments while offering performance with economy - catering to the various product segments and demands of the different markets. Today, Jotun's diverse product range includes Decorative, Protective, Marine, Floor/Concrete Protection, Powder Coatings and Intumescent Coatings, bearing a solid testament to the company's reputation of being truly a single source solution for clients, consultants and contractors alike.
For further information, please contact:
Fouad Kassem
Marketing Communications and Media Manager
Jotun Middle East, India & Africa (MEIA)
T: +971 4 339 5000
E: fouad.kassem@jotun.com
Ricola Furtado
Account Manager
Ketchum Raad Middle East
T: +971 4 425 8982
E: ricola.furtado@ketchum-raad.com
© Press Release 2014
