Leading company's latest range of decorative paints reflect strong sense of Arabic culture and life style

August 24, 2011 - Jotun Paints, one of the world's leading producers and suppliers of paints and coatings, has revealed its partnership with Home Centre, the Middle East region's prominent furniture retailer. The strategic new alliance will allow Jotun to promote and highlight 'Colour Trends 2011' across all the Home Centre retail branches in the Middle East. 'Colour Trends 2011' is strongly based on current interior design trends that reflect Arabic culture and life style. Conceptualized by a select group of design professionals, the new colours and hues are the result of an intensive research and analysis of global and Middle East interior design trends. The new line is made up of four trends -- 24 trendy colours; six colours per palette in each trend that can be achieved through using Jotun's Fenomastic and Lady Essentials paints.

The new Colour Trends 2011  are expected to set a beautiful tone to the home space this year with inspiring and trendy colours of 'Festival of Colours'; 'From the Earth' and 'The Princesses' and 'Generations.' 'Colour Trends 2011' also aims to complement this year's growing trend of more eco-friendly raw forms of design; focusing on basic elements like greenery, mud, wood and stone. 'The Princesses' provides users with a more chic and romantic look while 'Generations' pays tribute to age old ethnic patterns. 'Festival of Colours' provides a back draft for celebrating life and creates an ambience for eternal festivities.   

"Our strategic partnership with Home Centre will allow us to promote this year's edition of 'Colour Trends.' Home Centre's strong presence across key locations in the Middle East gives us the confidence of hitting our target markets," said Ashish Vasudev, Marketing & Retail Manager, Jotun Paints. "'Colour Trends 2011' strongly reflect modern Arab culture and lifestyle and is perfect for different interior design possibilities in today's modern home. This new line is the result of the effort and time rendered by our designers in trying to come up with the perfect line of colours and hues that can best create different atmospheres and ambiences that best reflect the MENA region."

Jotun's 'Colour Trends 2011' range aims to give customers an early insight into this year's fashionable colour schemes and wall designs, enabling home decorators and renovators to select the right shades and combinations. Each year, the company adds several new shades to the range, which are based on extensive research and customer feedback. Customers can know more about the 'Colour Trends 2011' by visiting Jotun Multicolor and Inspiration Centres, where they can also get a copy of the 'Trend' brochure to help them choose the suitable colours they require. Customers can also choose trend colours on the 'easy to use' colour inspiration tool Jotun ColourAdvisor at www.colouradvisor.com.

"Our customers in the Middle East are slowly ushering in new trends like the use of more earthy colours and patterns, however, bright colours and interplay between dark and light hues will still be fashionable. Our new collection also strongly shows the Arabic characteristic of love for tradition and culture--that is why we also have a fourth trend for 2011 known as 'Generations' or 'Ajiyal'," concluded Vasudev.

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About Jotun
Founded in 1926 in Norway, Jotun - one of the world's leading paint manufacturers, established its presence in the Middle East in 1974, with Jotun UAE Ltd. Ever since, Jotun has expanded dramatically throughout the region and is the first paint manufacturer to be awarded the ISO 9001 certification. Jotun has consistently invested in state of the art factories including the recently opened plant in the Al Quoz area of Dubai, UAE - the biggest worldwide for Jotun and the Middle East.

Jotun has been at the forefront in terms of developing products specifically suited to local conditions. Three decades of experience in the Middle East region, has helped the company produce a variety of conventional and specialized coatings - each incorporating the latest technological developments while offering performance with economy - catering to the various product segments and demands of the different markets. Today, Jotun's diverse product range includes Decorative, Protective, Marine, Floor/Concrete Protection, Powder Coatings and Intumescent Coatings, bearing a solid testament to the company's reputation of being truly a single source solution for clients, consultants and contractors alike.

For more information, please contact:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com

© Press Release 2011