Ad tech provider Inskin Media, which specialises in high impact online branding formats, has expanded its Dubai team with Claire Smith joining as Sales Manager, to support triple figure growth in the region.
Claire will join Head of Sales, Toby Daniell, and his team to support them in driving media agency sales as Inskin expands its client base across the MENA region. Joining Inskin from her role as Regional Digital Sales Manager at Digital Venture, Claire also has over three years experience in the publishing sector at Intelligent Media Services and Snob Publishing Group.
Since Inskin's launch in Dubai in 2016, its page takeover formats have been adopted by premium publishers such as the Khaleej Times, Al Khaleejiah and The Times Group, creating high-value, editorial inventory for multi-screen campaigns. Most recently, financial news portal Argaam has joined the premium publisher portfolio.
Clients including Chrysler, Majid al Futtaim, Burberry and Nestlé have embraced Inskin's Pageskin for their branding campaigns, which deliver high viewability rates, averaging at 86%, and click-through-rates averaging 1.4%.
“Inskin's enormous growth in the region is testament to the powerful combination of impactful, creative ad formats in the best online environments, and the flexibility we offer clients with direct and programmatic booking options. Claire is a valuable addition to the team as we increase our presence further,” said Toby Daniell about the new hire. “Our goals in the near future are to increase our presence in UAE and Saudi Arabia, and expand our operations further in MENA, after campaigns in Kuwait, Oman, Jordan, Qatar, Bahrain, Lebanon and Iraq have yielded excellent results.”
About Inskin
Inskin Media is an advertising technology business, specialising in rich-media branding formats. We combine a focus on design and technology to maximise the value of every single impression. Our business is based on long-term partnerships, to deliver brand campaigns on every device across brand-safe editorial inventory which can only be accessed through Inskin.
Inskin is DTSG Brand Safe and Anti-Ad Fraud certified, and a founding registrant of the IAB Gold Standard. We support direct and programmatic bookings, and work with leading data providers to support first and third party data targeting options.
Since its launch in the UK in 2009, Inskin has grown from start-up into profitable, international business, employing 125 staff across its London, Hamburg, Kiev, Sydney, Singapore, Hong Kong and Dubai offices. Our expansion has been recognised by multiple high-growth awards: European Business Awards 2016/17, The Sunday Times Tech Track 100, Media Momentum Awards, Deloitte Technology Fast 500.
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