Sleek, all-in-one design puts the digital lifestyle at your fingertips

DUBAI, United Arab Emirates, August 20th, 2008 - HP Middle East today introduced the HP TouchSmart IQ500, a new generation of all-in-one PCs that changes the way people interact with their computers by making digital entertainment a truly compelling, hands-on experience.

The HP TouchSmart IQ500, powered by HP-developed software designed specifically for touch, recognizes the movements of a finger as it sweeps across the super-slim touchscreen, giving users quick access to information, entertainment and social networks. Without a keyboard or mouse, consumers can play their favourite music, easily move songs around to create new playlists, drag corners of a photo to zoom in, and quickly check the weather or watch TV.

The new HP TouchSmart PC IQ500 is designed to resemble the lines of a messenger bag and fits anywhere in the home, whether in the living room to entertain friends or in the kitchen as a family hub. Its simple, yet sleek, design adds style and elegance wherever it is placed.

"The HP TouchSmart PC is all about reinventing the personal computer experience," said Alisa Matuskina, Consumer Desktops Category Manager, PSG, HP Middle East. "We're changing personal computing from just feeds and speeds to an experience based on a customer's needs and influenced by consumer trends and design."

Digital entertainment at the touch of a finger

HP TouchSmart software brings a new level of fun interaction with photos, videos and music by making it easier for users to fully enjoy their media. For example, the TouchSmart music application allows consumers to smoothly browse their music collection by album art. With the TouchSmart photo application, users can crop, edit and share photos as well as upload them to HP's Snapfish online service directly from within the application.

Consumers can also watch and record their favourite TV shows,(1) burn personal videos with the built-in DVD burner,(2) upload videos they create directly to YouTube,(3) and enjoy high-quality sound with the integrated premium stereo speakers. The built-in webcam and microphone let users easily keep in touch with friends and family anywhere they have Internet access through video chat and conference.(3)

"The introduction of a touch computer with such a strong focus on digital entertainment opens the door to an entirely new way for consumers to engage with their content," said Stephen Baker, vice president, industry analysis, The NPD Group, "HP TouchSmart PCs will allow people to interact with their photos, videos, music and games in unique ways, plus it does everything that you'd expect from a traditional PC."

The slim, stylish, next-generation PC

Requiring only one power cord to set up, the HP TouchSmart IQ500 PC combines a 22-inch diagonal high-definition(4) widescreen display with a powerful, energy-efficient Intel® Core™ 2 Duo processor(5) in a single, integrated design. The sleek, piano-black finish with elegant espresso side-panel highlights makes the TouchSmart PC an attractive addition to any room in the home.

The low-profile wireless keyboard and integrated WLAN(6) offer a truly wireless experience, and the adjustable screen tilts up and down for maximum comfort. The HP Ambient Light lets consumers set a mood and see the keyboard in the dark.

In addition, the HP TouchSmart IQ500 PC is ENERGY STAR® qualified and comes in new packaging that greatly reduces plastic foam cushioning materials. Other features include 4 gigabytes of memory, a media card reader and a large-capacity high-speed hard drive.

HP's touch heritage

The HP TouchSmart IQ500 PC is a culmination of 25 years of HP touch technology design and development, which was first brought to the market in 1983 with the introduction of the HP 150 PC, a touchscreen computer that was well ahead of its time. More recently, the successful launch of the HP TouchSmart IQ700 in the UK ushered in an exciting revolution in consumer desktop computing. Today, HP also uses touch technology in a variety of products, including the HP iPAQ 314 Travel Companion, HP Pavilion tx2000 Tablet Notebook PC series and select HP Photosmart printers and HP business monitors.

Pricing and availability

Pricing for the HP TouchSmart IQ500 is expected to start around AED 7599.

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About HP
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $110.4 billion for the four fiscal quarters ended April 30, 2008. More information about HP (NYSE: HPQ) is available at www.hp.com.

About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 1100 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Cairo, Ramallah, Qatar, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.

More information about HP in the Middle East is available at www.hp.com/me

To register for regular news update please visit HP Press lounge on www.hp.com/me/press 

(1) Availability of signals limited by the strength and accessibility of the originating TV signal, location and other factors. Performance issues may arise and do not constitute defects in the product.

(2) Don't copy copyright-protected materials.

(3) Internet access required; sold separately.

(4) High-definition (HD) content required to view HD images.

(5) Dual Core is a new technology designed to improve performance of multi-threaded software products and hardware-aware multitasking operating systems and may require appropriate operating system software for full benefit. Not all customers or software applications will necessarily benefit from use of this technology. 64-bit computing on Intel architecture requires a computer system with a processor, chipset, BIOS, operating system, device drivers and applications enabled for Intel 64 architecture. Processors will not operate (including 32-bit operation) without an Intel 64 architecture-enabled BIOS. Performance will vary depending on hardware and software configurations. 

(6) Wireless access point required and not included. Availability of public wireless access points limited. Wireless Internet use requires separately purchased Internet service contract.

(7) Estimated price. Actual price may vary.

Intel and Intel Core are trademarks of Intel Corp. in the United States and other countries. ENERGY STAR is a U.S. registered mark of the United States Environmental Protection Agency.

© Press Release 2008