Dubai, U.A.E - May 18, 2009 - Hilton HHonors, the loyalty programme for the Hilton Family of Hotels, has launched a new alliance with The National Commercial Bank (NCB), the largest bank in the Middle East.  The collaboration allows Credit Card holders to transfer their Amyali miles, acquired through purchases with their NCB Amyali credit cards to Hilton HHonors points.  Members can transfer 35,000 Amyali Miles to 10,000 HHonors bonus points, which can be redeemed at more than 3,000 Hilton Family hotels worldwide.

Hilton HHonors is the only guest loyalty programme to offer members the opportunity to earn Points & Miles® for every stay and redeem points with No Blackout Dates.  NCB cardholders who transfer their Amyali miles to HHonors points can use those points towards a stay at any  Hilton®, Conrad® Hotels & Resorts, Doubletree®, Embassy Suites Hotels®, Hampton®, Hilton Garden Inn®, Hilton Grand Vacations®, Homewood Suites by Hilton® or Waldorf Astoria Collection™ hotels around the world.  The amount of HHonors points required to exchange for a free night ranges from 7,500 to 80,000 and varies from hotel to hotel.

"We're excited to launch this collaborative effort with NCB and provide HHonors members in the Middle East with more ways to earn a free night at a Hilton Family hotel," said Rob McDonald, Director of Customer Loyalty, Hilton Hotels, Europe, Middle East & Africa.  "Now, NCB cardholders can get closer to their free hotel stay by using their NCB Amyali Credit Card for everyday purchases."

Depending on the cardholder's Credit Card type, they may earn Amyali miles as follows:

• Classic Cardholders earn 1 Amyali Mile for every SAR 1 spent.

• Gold Cardholders earn 1.25 Amyali Miles for every SAR 1 spent.

• Titanium Cardholders earn: 1.5 Amyali Miles for every SAR 1 spent.

Once Amyali cardholders earn 35,000 Amyali miles they can visit www.myamyali.com to transfer their miles into HHonors points.

* You must be a member of Hilton HHonors to earn points. Hilton HHonors membership, earning of Points & Miles, and redemption of points are subject to HHonors Terms and Conditions.

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About Hilton HHonors
Hilton HHonors® is an esteemed guest reward program that gives frequent travellers a fast way to earn the rewards they want most.  It is the only guest reward program to offer Points & Miles® and No Blackout Dates with no capacity controls at more than 3,200 hotels. Enrolled members can Double Dip® to earn HHonors points and airline miles for the same stay, at nearly any rate, at participating Hilton®, Conrad® Hotels & Resorts, Doubletree®, Embassy Suites Hotels®, Hampton®, Hilton Garden Inn®, Hilton Grand Vacations™, Homewood Suites by Hilton® and The Waldorf Astoria Collection™ hotels around the world.  In addition to redeeming HHonors points for complimentary nights, Hilton HHonors members can also redeem points for merchandise, vacation packages, unique experience rewards and more. 

Membership in HHonors is free.  Travellers may enroll online by visiting HiltonHHonors.com.  Consumers in the U.S. and Canada can enroll instantly in the program by calling 1-800-HHONORS.  Outside the U.S. and Canada, travellers may call the Hilton Reservations and Customer Care office in their area.  Travellers also may enroll at any Hilton Family Hotel.  For further information, visit HiltonHHonors.com.

©2009 Hilton Hotels Corporation

© Press Release 2009