Dubai, United Arab Emirates - Maureen Kempston Darkes, General Motors Group Vice President and President of General Motors Latin America, Africa and Middle East, proudly accepts the Saudi Auto 2007 "4x4 of the Year" for the Chevrolet Tahoe. The award was presented by Bakur Azher, Editor in Chief of Saudi Auto, in the presence of top GM executives from the GM regional office in Dubai.
The new generation Tahoe, which entered the Saudi market for the first time this year, was redesigned to deliver a sharper driving experience, more power, segment-leading fuel economy, increased interior refinement and improved quietness. The all-new Chevrolet Tahoe proved as evident by the award, to have won the market in terms of value, quality and comfort, capitalising on the brand's solid foundation which has seen the model ranked first in the J.D. Power and associates Initial Quality Survey in the United States for five years.
The winner of the annual award is selected by a jury of ten prominent automotive journalists from within the Kingdom of Saudi Arabia. This year, the Chevrolet Tahoe was selected based on key criteria such as raw power, sophisticated looks, spaciousness, advanced body structure, safety technology and value for money.
-Ends-
General Motors, the world's largest automaker, has been the global automotive sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world's leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance.
GM has been operating in the Middle East since the 1920s. GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER, Opel and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen.
In 2005, GM sold over 113,500 vehicles in the Middle East, representing a 28 percent increase over figures recorded in 2004, and the company continues to introduce pioneering programs in the region. More information on GM and its products can be found on the company's consumer websites www.gm.com and www.gmarabia.com.
For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350
e-mail saada.hammad@gm.com
© Press Release 2007
