Dubai, UAE: Sporting the region's only TaylorMade Performance Lab, the Golf Academy at Four Seasons Golf Club, Dubai Festival City includes some of the most impressive coaching tools available. Ideally suited for both corporate incentive and individual travellers, this top notch facility can motivate teams and solo golfers with its exceptional equipment, in-depth performance analysis capability and internationally trained golfing professionals.
Featuring the MATT swing analysis and club fitting system, the TaylorMade Performance Lab monitors players to improve their swing and play their game using the most accurately fitted clubs in the world. Previously available only to PGA tour professionals, the system uses the same revolutionary advancements in motion capture technology that can be seen in films such as Lord of the Rings, Polar Express, King Kong and Batman.
During the monitoring process, reflective markers are placed on strategic points of the player's body as well as on the shaft and head of the fitting club. Nine separate high-speed synchronised cameras capture the motion of the reflectors and instantaneously produce a three dimensional image. MATT examines closely such details as club head path, swing planes, shaft line and launch angle. The resulting data is used to fit players' clubs according to swing characteristics with far greater efficiency than any other system on the market.
Other advanced tools and amenities at the Club include the Science and Motion (SAM) Putt Lab, which aims to improve putting skills using ultrasound sensory technology and specific mathematical algorithms; two swing studios; a floodlit driving range; chipping area and practice putting green. Additionally, coaching sessions in the TaylorMade Performance Lab and SAM Putt Lab are available to all levels of golfer.
Four Seasons golf academy also offers a range of corporate and social clinics, as well as individual and packaged lessons. The academy's approach is to foster a solid grounding in all the basics, coupled with a good mental attitude to developing its players' game. The knowledge of Four Seasons PGA coaching professionals is supported by extensive practice and instruction facilities where the common goal is to increase confidence, progress skills and motivate individuals and groups to improve their overall performance - both on the green and elsewhere.
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About Four Seasons Hotels and Resorts:
Four Seasons is dedicated to perfecting the travel experience through continuous innovation and the highest standards of hospitality. From elegant surroundings of the finest quality, to caring, highly personalised 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. The deeply instilled Four Seasons culture is personified in its employees - people who share a single focus and are inspired to offer great service. Founded in 1960, Four Seasons has followed a targeted course of expansion, opening hotels in major city centres and desirable resort destinations around the world. Currently with 74 hotels in 31 countries, and more than 25 properties under development, Four Seasons will continue to lead the hospitality industry with innovative enhancements, making business travel easier and leisure travel more rewarding. For more information on Four Seasons, visit www.fourseasons.com.
For more information, please contact:
Adrienne O'Brien
Club Sales and Marketing Manager
Four Seasons Golf Club Dubai
T: + 971 (0) 4 601 0101
F: + 971 (0) 4 601 0102
E: adrienne.o'brien@fourseasons.com
Daisy Omissi
Senior Account Director
if...Communications
T: + 971 (0) 50 25218
E: daisy@ifpr.co.uk
Kevin Cole
Account Manager
if...Communications
T: +971 (0)50 655 1042
E: Kevin@ifpr.co.uk
© Press Release 2008
