Dubai - Faces, the leading beauty retailer in the Middle East, and owned by Chalhoub Group, celebrates a partnership with Careem, the region’s multi-service platform,  to unveil ‘Beauty On Demand’ for this year’s Black Friday.

This new initiative aims to bring luxury experiences to the fingertips of customers whilst offering them the opportunity to purchase beauty boxes with worthwhile savings on the Careem app.

FACES is the ideal beauty partner as it is the most innovative local player in the luxury beauty market and has always prioritised adapting to the customer’s expectations.

By partnering with Careem, the two local brands aim to amplify an already existing trend of ‘shop & ship’, this alliance is in harmony with Careem’s new strategy to bring some of the customer’s favorite brands to their doorstep.

From November 23rd, customers in specific areas throughout Dubai will be able to purchase a Beauty Box containing 3 beauty products that will be delivered straight to their door within 30 minutes to an address within their choice.

The first of a series of on-demand, quick-commerce, experiences, the shopping service is available exclusively to Careem members.

“Faces and Careem joining forces takes Chalhoub Group’s commitment of delighting customers to a whole new level. With Black Friday and the festive season approaching we aim to build an even deeper bond between brand and customer by exceeding their expectations through a mindfully planned and designed initiative that will conveniently deliver beauty products with ease and efficiency.” says Salem Kaissi, Vice President at Faces.

“We at Careem are excited to partner with Chalhoub Group and FACES to bring yet another new offering to Careem's Customers through our Groceries service. Black Friday and the festive season are just around the corner, and to be able to offer a seamless shopping experience from the comfort of your home allows us to bring a new layer of convenience to an already busy shopping season, making everyday life a little simpler." Says Chase Lario, Head of Grocery at Careem.

The bundle will include products from brands such as Mont Blanc, Shiseido and Make Up For Ever at a huge discount from the usual retail price, and the customer will save up to 75%.

Beauty enthusiasts around the Emirates will find the FACES Shop on the Careem app on Black Friday. Don’t miss the chance to shop luxury beauty products for half the price! 

Follow Faces @facesbeautymiddleeast or visit www.faces.com for the latest in all things beauty!

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About Chalhoub Group

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the Group has become a major player in the beauty, fashion and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, the Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers. The Group is moving fast from a traditional distributor and retailer for luxury in the Middle East to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.

With a growing workforce of more than 12,000 people, in 14 countries, as well as operating over 700 retail stores, the Group's success is attributed to its most valued asset: highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing further sustainable practices into their business, the Chalhoub Group is a member of the United Nations Global Compact Community, signatory of the Women's Empowerment Principles and was awarded its seventh CSR Label from the Dubai Chamber of Commerce.

For more information, please visit:
www.chalhoubgroup.com 
Contact
Lea Maalouf
Senior PR & Communication Manager
Lea.Maalouf@chalhoub.com
Natalie Flavin
Senior Account Executive
natalie@definitionagency.com 

About Faces

Faces is the leading beauty omni-retailer with the latest fragrance, skincare, bath and body, makeup, haircare, and accessories in the region. With 22 years of presence and expertise in the Middle East and the Gulf market, 66 stores across 7 countries (UAE, Kuwait, Saudi Arabia, Egypt, Lebanon, Qatar, Jordan & Bahrain.) and an online presence.

Being pioneers in beauty retail in the region has allowed us to offer you the most luxurious brands. Providing you with the most glamorous Makeup products, trends, and our beauty experts to answer all your beauty questions. We seek to leave you with an unforgettable experience while being emotionally connected in every beautiful moment.

We come from a place that understands your beauty needs. Beauty is all about the exchange of tips, inspiration, and expertise, and we’ve really evolved into a brand that has transcended past your traditional retailer. The spectrum of beauty has become more complex being the most rapidly evolving retail sector, and we’ve embraced those changes and trends to stay ahead in the game. More than ever, Beauty is about self-expression, embracing diversity, and experimentation. We want to help reveal your uniqueness and give you the tools and support to express your beauty.

Follow Faces @facesbeautymiddleeast or visit www.faces.com for the latest in all thing’s beauty!

FACES, Live your beauty.
Contact
Sara Shukur, PR & Communications Manager
sara.Shukur@chalhoub.com
Razan Wasif, Senior Communications Manager
Razan.Wasif@redhavasme.com 

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