Dubai, UAE November 28, 2007: Diamond jewels that have won the hearts of royalty and celebrities the world over took centre stage at the grand reopening of Graff Boutique in Wafi. The iconic boutique is back in business after a brief hiatus.

The latest Graff boutique served as the ideal setting for a lavish spread of jewels, earning for the famed jeweller the Queen's Award four times and the admiration of connoisseurs and serious jewellery lovers across the globe. Soothing music provided by a classical strings trio filled the opulent showroom interiors as guests were treated to a visual feast of the most exquisite diamonds.

Speaking on the occasion, Mohi-din Bin Hendi of Premium Investments International LLC, the exclusive partner of the House of Graff in the Middle East, remarked: "We are pleased to welcome everyone to the newly reopened Graff boutique. We are firm in our resolve to showcase the world's best brands in the region and Graff definitely ranks high in our list. This celebrated English jewellery house is a recognized authority in diamonds and we take pride in bringing its highly-coveted jewels to our clients."

Tamjid Abdullah, a partner of the same company, said: "This occasion would not have been possible without the unity and cooperation of the different sectors of the community led by the Dubai government, the private sector and our loyal client base. The presence of Graff in Dubai reaffirms the solid position of the city as a major luxury destination. As we once again open our doors in Wafi, our loyal customers can expect the most exclusive jewels and the same high standard of customer service Graff is known for."

The House of Graff, which has established strong presence in major fashion capitals around the world, has made tremendous success in the Middle East. It has captured the attention of the region's high end market and continues to draw in new clients from the expat community

as well as tourists. To date it operates three locations in Dubai - Saks Fifth Avenue, Wafi & Damas Les Exclusives Burj Al Arab.

The House of Graff guarantees the best in diamond jewellery. Its founder, Laurence Graff, in whose hands have passed the most important diamonds ever found, has acquired some of the most celebrated diamonds including the 603-carat diamond Lesotho Promise which ranks as the 15th largest diamond ever discovered as well as The Hope of Africa (115. 91 carats), The Paragon (137.82 carats), The Sarah (132.43 carats), The Star of America (100.57 carats) and The Golden Star (101.28 carats).

With the reopening of Graff Boutique in Wafi, the jewellery house strengthens its foothold in the country's flourishing luxury market and promises to awe and inspire with the most exclusive diamonds and fine jewellery.

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About Graff:
The House of Graff is synonymous with the most fabulous jewels in the world. Graff diamond jewellery is exceptional - the quality, design and workmanship are the best in the world.

The company was founded by Laurence Graff, the "King of Diamonds," who has set an unsurpassed standard of excellence and innovation in the world of diamonds and fine jewellery. It has been said that more important gem-quality diamonds have passed his hands than any other jeweller.

Exclusivity and quality are the keynotes of the Graff Collections. As a vertically integrated company, Graff works from rough diamonds to the finished jewellery. All Graff jewels are made by hand in its London workshops, from the creation of the design to the immaculate settings that reveal the beauty of its gemstones.

Graff is internationally recognized as a top global diamond jewellery brand and has received its fourth Queen's Award in 2006.

For more information, please contact:
THE IDEA AGENCY PR Department
Tel: 04-3434424
Fax: 04-3434305
Email: pr@theideaagency-me.com

© Press Release 2007