• The conference dedicated to the e-commerce industry in the MENA region was attended by more than 350 participants, with an additional 1500 people tuning in to the live broadcast worldwide.

United Arab Emirates. Leading e-commerce experts discussed the prospects, trends, and peculiarities of the e-commerce industry in the MENA region. Discussions ranged from business models in e-commerce, such as marketplaces and D2C channels, to digital marketing, data analytics, and approaches to e-commerce business development.

The conference featured an impressive lineup of speakers, including distinguished industry leaders, such as Anshuman Anand, Vice President of Apparel Group, Jonathan Flender, Digital and E-commerce General Manager at Al-Futtaim, Aadil Shaikh, Regional Product Lead at Amazon, Ivan Gudkov, E-commerce Vertical Lead at TikTok, Abhishek Shah, Co-founder and CEO of RSA Global, and Mohamad Anas Derieh, Head of E-commerce at Arla Foods, among many other esteemed experts.

The conference was opened by Daria Tkachenko, CEO of Sellematics and Sellscreen, the companies that organized the conference, and Leo Dovbenko, CEO and Co-founder of YallaMarket and YallaHub, and partner of the Marketplace & D2C Сonference 2023.

Daria Tkachenko presented an incredible report on the benefits of analytics services for customers, and demonstrated trends, strategies, and forecasts for e-commerce in the MENA region. She spoke about how the MENA region is the fastest-growing market in the world with 25% predicted growth, and shared data insights from Sellematics showing that the number of sellers in November had increased by 6% compared to August, and that there was a significant increase in revenue in all categories in the Noon UAE marketplace. She also highlighted the importance of analytics for e-commerce success. All the data insights were received from the Sellematics service.

Leo Dovbenko, the conference partner, discussed the growth trends in the region and the unique market dynamics that set the MENA region apart from the rest of the world. He shared details of YallaHub's marketplace aggregator, which has already helped launch 40+ successful brands in the region. Dovbenko emphasized the importance of a solid GTM (Go-To-Market) strategy for launching new products in the market.

The Marketplace & D2C Сonference 2023 was an inspiring event that showcased the MENA region's potential for e-commerce growth. Given the impressive turnout and the quality of the discussions, it is clear that the e-commerce industry in the region is poised for further expansion, and we can't wait to see what the future holds.

More information about the event is available on the conference website.


About Sellematics and Sellscreen.io

Sellematics and Sellscreen.io is a SaaS company focused on one thing and one thing only, providing the best and most comprehensive insights to the world’s leading e-commerce brands and e-commerce entrepreneurs. Sellematics and Sellscreen.io is one of the the fastest growing e-commerce analytics companies in the Middle East market, and we’ve achieved this by collecting exhaustive amounts of data from leading online retailers which we use to provide a detailed analysis and customization to give our clients and customers unparalleled market understanding across various sectors throughout the e-commerce ecosystem.

About YallaMarket & YallaHub

YallaMarket delivers high-quality groceries and other household goods directly to customers in Dubai. The service operates through dark stores located in seven areas of Dubai: JLT, Business Bay, DSO, Marina, Deira, JVC, Al Wasl. With a 99% fulfilment rate, 8 minutes is the average delivery time in target 15-minute zones.

In November 2022 the team launched the marketplace aggregator & digital distributor YallaHub. It helps e-commerce businesses enter and scale across MENA. Since its launch, YallaHub has introduced over 40+ brands to the UAE market in segments including cosmetics, personal care, food products, accessories, and small electronics items. They include VkusVill (global health food retailer), Pusy Beauty (cosmetics), Minimalist (jewellery), and Biocera (health and wellness), among others.

The startup was founded in August 2021 by a team of Dubai-based entrepreneurs with a large background in food tech, and raised $12M from Wamda Capital, Doha tech Angels, Fry One Ventures, and Dubai Angel Investors.

Media Enquiries
Maria Loginova – Public Relations, YallaMarket & YallaHub
Email: pr@yallamart.ae