New corporate outlook will be reflected across all marketing and communications collaterals of the company

It will be prominently highlighted across all customer interface platforms

Dubai, UAE; April 15, 2012: For six years, Emirates National Oil Company (ENOC) has defined its operations through its 'galaxy' theme, where different business units were 'connected by one vision and growing.'  

Today, the region's leading integrated oil & gas group, wholly owned by the Government of Dubai, unveiled a new corporate branding platform and positioning that build on the company's sterling achievements, vast geographic presence and significant business diversification.

Highlighting the role that ENOC plays in touching the lives of people, the new positioning statement reflects the company's four business lines, global footprint, and its commitment to corporate social responsibility initiatives and sustainable development.

Building on the ENOC logo to reflect the continuum of the organisation's operations, the new branding platform  emphasizes the four key businesses of the company - Supply, Trading & Processing; Terminals; Marketing; and Retail .

Using a visual of a globe powered by the popular ENOC corporate flame, the new positioning gives a snapshot of the nature of business and the strong international inroads made by the company. The entire corporate branding platform is supported by the positioning statement: 'Behind every successful journey.'

"When we launched our 'galaxy' theme as our corporate branding statement six years ago, it reflected our growth ambitions at that time. Today, with an accomplished track-record in our operations, a wider geographic reach and strongly diversified business model, we are unveiling a new corporate positioning that perfectly encapsulates both our achievements and our future journey," said Saeed Abdullah Khoory, Chief Executive Officer of ENOC.

"'Behind every successful journey' highlights how ENOC has touched the lives of people and our commitment to take our organisation to the next level of corporate excellence," he added.

The new corporate imaging and positioning was developed by Entourage Marketing & Events, under the supervision and guidance of the ENOC's Brand & Corporate Communications Management team. It signifies that ENOC has now established its credentials as the 'Energy partner of choice' and has evolved to become an organisation that touches the lives of people across all facets.

The new positioning will be used across all marketing and communications collaterals of ENOC as well as at all customer interfacing platforms. An integrated marketing campaign is also being planned to highlight the new strategic growth outlook of ENOC, including print, online and outdoor advertising, window branding at ENOC service stations, and advertising via RTA buses and Metro stations, among others.

-Ends-

About ENOC:
Established in 1993 as a wholly-owned company of the Government of Dubai, ENOC aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil and gas sector and beyond, and to encourage the economic diversification of Dubai and the rest of the UAE.

ENOC's vision is to be a leading regional integrated oil & gas group that is highly profitable and socially responsible towards employees, the community and environment. Driving this vision, ENOC is committed to achieving sustainable development and highly profitable growth and serving the growing energy needs of Dubai.

ENOC strives to attract, develop and retain top talent to become the employer of choice, while adopting latest technologies and implementing best practices to achieve world-class performance. ENOC is also focused on meeting and exceeding customer expectations in terms of quality and service, and in maintaining high industry standards with respect to environment, health and safety.

ENOC actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success.

Since its inception, ENOC has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity.

For further information, please contact:
Mohammed Al Tawil / Sheila Baldago
ASDA'A Burson-Marsteller
+9714 4507 600
m.altawil@asdaa.com  / s.baldago@asdaa.com

© Press Release 2012