Unveils EMC Smarts Application Discovery Manager 6.0 Offering Comprehensive Visibility Into Virtual Dependencies and Compliance to Business Rules and Best Practices

Dubai, UAE - May 25, 2008 - EMC, the world leader in information infrastructure solutions, today unveiled the newest version of its application discovery and dependency mapping solution - EMC Smarts Application Discovery Manager (ADM) 6.0 - in the Middle East.  Core to Version 6.0 is the solution's full support for VMware virtualized environments - dramatically extending IT operations' visibility and control across physical, virtual and mixed data centers.

"EMC's view is that virtualization in general, and VMware specifically, are redefining the data center.  Today's announcement demonstrates our commitment to leading the way in VMware integrated management tools," said Mohammed Amin, Regional Manager, EMC Middle East & North Africa. "The announcements complement existing VMware management solutions, such as EMC ControlCenter 6.0 - effectively bridging the management gap between physical and virtual data centers and across the full stack, including applications, network and storage."

Smarts ADM 6.0's comprehensive insight into business applications and the supporting IT infrastructure in VMware environments helps IT support its service levels to the business.  New to Smarts ADM 6.0 is the Smarts ADM "Virtual Listener," which introduces breakthrough virtual management capabilities eliminating the need to deploy agents with every virtual machine.  Passively "listening" to application traffic across the VMware Virtual Switch (vSwitch), data center managers benefit from dynamic, real-time visibility into virtual relationships.  The end result establishes dependencies of virtual machines to one another in the delivery of business application services and for the construction of data protection and disaster recovery plans for VMware Site Recovery Manager and VMware Consolidated Backup.

When used in conjunction with EMC IT Compliance Analyzer - Application Edition 1.1, also announced today - Smarts ADM dramatically increases user control over virtual environments to help facilitate IT compliance within VMware implementation strategies, VMware operational best practices, and regulatory requirements such as PCI DSS (Payment Card Industry Data Security Standard) and HIPAA.

"VMware virtualization has streamlined IT management for data centers of all sizes that often have a mix of both virtual and physical environments," said Parag Patel, Vice President, Alliances at VMware.  "EMC's new Application Discovery Manager combined with VMware virtualization helps customers to effectively manage these mixed environments.  The solution provides our customers with the visibility to monitor the application infrastructure while benefiting from the business advantages of VMware virtualization, including reduced capital and operating expenses, high levels of business continuity, strengthened security and improved energy efficiencies."

Smarts Application Discovery Manager complements VMware VirtualCenter by enabling IT operations to automatically track and manage configuration changes and understand virtual-to-physical relationships in the application infrastructure.  The solution continuously provides full visibility into the application services dependencies across a VMware-enabled infrastructure. 

The solution also enables IT organizations to:

  • Comply with Best Practices for Planning and Optimizing VMware®-enabled Data Centers, such as:

    • Viewing application dependencies to enhance configuration planning

    • Improving resource utilization by automatically identifying virtual machines no longer in use  

    • Identifying VMware ESX hosts that are not currently managed by VMware VirtualCenter

    • Applying policies that check VMware VMotion activity for optimal configurations

    • Understanding application dependencies and usage to optimally configure VMware ESX hosts

  • Build Data Protection Plans for VMware environments, Including VMware Site Recovery Manager and VMware Consolidated Backup (VCB)  

  • Populate CMDBs to Leverage and Maintain VMware and Physical Infrastructure Information

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About EMC
EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

Press Contact:
Rachel Watts
The Portsmouth Group
+971 (0)50 694 0250
Rachel.watts@theportsmouthgroup.com 

EMC, Smarts, and ADM are registered trademarks of EMC Corporation. All other product and company names herein may be trademarks of their respective owners.

© Press Release 2008