Two tower high-rise development offers prime office space
First 36-storey tower launches May 15; pre-approval from May 13
Situated on the vibrant Burj Dubai Boulevard, close proximity to Sheikh Zayed road
Easy finance options from Amlak Finance, Abu Dhabi Commercial Bank and Dubai Islamic Bank
Dubai, UAE; May 10, 2007: Emaar Properties complements the impressive business growth of Dubai by adding new commercial space at Downtown Burj Dubai with Boulevard Plaza, which also form a spectacular addition to the Dubai skyline. Emaar is launching the first of two towers, the 36-storey Boulevard Plaza Tower 1, on Sunday, May 15, 2007. Amlak Finance, Abu Dhabi Commercial Bank and Dubai Islamic Bank are offering easy finance options.
Boulevard Plaza 1 will have only a maximum of four tenants in the exclusive office floors from Level 8 to 33. The top three levels will serve as spacious executive full floors while the lower and podium levels will have a mix of offices, retail facilities and parking spaces.
"Downtown Burj Dubai is adding more commercial space to meet the increasing demand for prime office space in the heart of Dubai," said Mr Saif Al Mansoori, Assistant Director, Marketing, Emaar Properties. "Response to the office space offered by Burj Dubai Square and The Old Town Island has been encouraging. Boulevard Plaza will be an added draw for regional and international businesses looking for a central location in Dubai that also features residences, hotels and retail facilities in close proximity."
Boulevard Plaza will build on the elegant architectural mix that surrounds Burj Dubai Boulevard, a 3.5 km, 73-metre circular thoroughfare with restaurants, retail outlets and fashion stores. The towers are inspired by the veils and layers of traditional Islamic architecture and will be a spectacular structure clad in glass, metal and stone skin. As they rise, the towers bend inward to form two deep-shadowed arches offering sweeping views of Downtown Burj Dubai.
"The selling point for office space today is accessibility," added Mr Al Mansoori. "Boulevard Plaza is located at the intersection of major road transport and metro rail routes and is near Burj Dubai, on its course to become the world's tallest tower; Burj Dubai Square; the Dubai International Financial Centre and the Dubai World Trade Centre."
The tower will have luxury interiors and modern amenities including fully-controllable air-conditioning, fire-alarm and fire-fighting systems and hi-speed internet access. More than 2,100 parking spaces in nine floors will address parking issues and there will be pedestrian links to the Dubai Metro. The Podium Plaza on the seventh level will have retail and food & beverage outlets.
Potential investors can visit the Downtown Burj Dubai Sales Centre for pre-approval from May 13 from 9am to 7pm. They can also call toll-free 800 EMAAR (36227) for more details.
Downtown Burj Dubai, an AED 73 billion mixed-use development, also features The Dubai Mall, one of the world's largest shopping and entertainment destinations; and several world-class hotels and residential projects.
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About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in retail, hospitality and leisure, education, healthcare, finance and industry, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, on its way to become the world's tallest tower, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, India, Pakistan, Indonesia, the US, the UK, France and Canada.
An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani resorts and hotels world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
For further information, please contact:
Kelly Home / Nedal Alasaad
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969;
.Fax: (+971 4) 335 6080
E-mail: k.home@asdaa.com, n.alasaad@asdaa.com
© Press Release 2007
