Miha BodyTec GCC - GFI establishes presence to support growth in the region
Dubai: Miha Bodytec GCC - GFI, the exclusive distribution partner of Germany's Miha BodyTec, has established a Dubai office to support the increased demand for their world-renowned Electric Muscle Stimulation (EMS) equipment.
Serving fitness studios, gyms and private users across the region, EMS also has practical applications for medical and rehabilitation centres, and Miha BodyTec GCC - GFI aims to capture a share of the market, as there is an increased need for change to exercise and fitness habits in the region.
"We've already placed xxx machines in the UAE, and are on target to deliver an additional xx percent by the end of the year," confirmed Mehdi Ayari, Founder of Miha BodyTec GCC - GFI.
Designed with German science and technical know-how, the Miha Bodytec system can be tailored to suit individual requirements, strengths and fitness levels, from professional athletes to those beginning a fitness campaign.
"EMS is an all inclusive system, that is designed to get you on the first step to fitness," continued Ayari. "It can also be used for people recovering from injury and trying to build their strength and stamina, without causing further damage. We also provide the certification for trainers, to ensure that our machines are being used correctly."
There are many factors leading to the region's apathy towards exercise; a lack of time, lack of access, or merely a fear of the gym environment. "Miha BodyTec can be used privately, or as part of a group class, but it's important to note that trainers can provide a one-on-one approach, for those starting out on a fitness campaign, that level of privacy can be the best motivator," concluded Ayari.
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Notes to editors:
Miha BodyTec is Germany's award-winning system, which has grown in popularity, as users have converted to the convenience and comprehensive workout it offers the body. Used by some of the world's leading athletes to support their overall fitness regime, to people just wanting to change their lifestyle; Miha BodyTec authorises and certifies trainers in the use of the system. A fully thought-through system, Miha BodyTec works directly on the muscles with Electronic Muscle Stimulation (EMS), from deep within the tissue, activating them very precisely, generating targeted results for long-term gain. Miha BodyTec is exclusively represented by Miha BodyTec GCC - GFI (Global Fitness Initiative in the Gulf Cooperation Council.
For further information, please contact:
Kate Mullen
Q Communications
kate.m@qcomms.ae
+971-55-6310027
© Press Release 2015
