E Trade Securities Appoints Salim Sebbata as Head of Middle Eastern Business

DUBAI, United Arab Emirates--March 11, 2008: E*TRADE Securities today announced the placement of Salim Sebbata as GM of E*TRADE's Middle East retail business, based out of Dubai. In this role, Mr.

Sebbata will be focusing on leading customer account growth and strategic alliances, and launching new products and services for Middle Eastern retail investors.

With over 16 years experience in the financial services industry, Mr. Sebbata plays an integral role in setting the strategy for E*TRADE's global expansion - a primary growth initiative for the Company. Mr. Sebbata previously managed E*TRADE's UK retail business, the hub of the Company's European and Middle Eastern operations.

Mr. Sebbata states: "E*TRADE is committed to growing its franchise in the Middle East. The international business continues to provide E*TRADE not only with a point of competitive differentiation, but an increasing source of revenue and account growth. We are finding that Middle Eastern investors are highly engaged in trading in the US market, especially during periods of heightened volatility, and seek out value and product performance when trading."

E*TRADE Securities Limited, based in the Dubai International Financial Centre, provides online US equity and option trading services for high net worth retail investors in the Middle East on US exchanges (NYSE, NASDAQ, AMEX, ISE, ECN). It is a wholly owned subsidiary of E*TRADE Financial Corporation (NASDAQ: ETFC), an international online financial services firm with over 4.7 million retail accounts worldwide.

-Ends-

For additional information, please contact
Cora Klena
cora.lee@etrade.com
+44 (0)791 227 4412.

CONTACT:
E*TRADE
Cora Klena,
+44 (0)791 227 4412
cora.lee@etrade.com