Outlet Mall will participate at the Arabian Travel Market (ATM) 2010, on the spacious and dynamic DUBAILAND® stand, to continue strengthening strategic alliances with hotels, tour operators and travel agents and reinforcing its commitment to regional tourism development.
Value is more and more being seen as a key driver in tourists' choice of holiday destination and Outlet Mall's offer of huge discounts on high end premium brands, high street brands and everyday popular brands has been a key contributor to Dubai's growing reputation as a shopper's paradise.
As a part of its targeted tourism marketing strategy, Outlet Mall sees it as important to have an interactive presence in global travel shows, such as the Arabian Travel Market, to spread awareness the only 'outlet' concept mall in the Middle East.
Visitors to Outlet Mall's stand in Zabeel Hall, at the Dubai World Trade Centre, can enjoy live entertainment with stylish fashion shows showcasing the collections of premium and popular brands available at Outlet Mall at amazing discounts every single day of the year.
Vishal Mahajan, Director of Dubai Outlet Mall, commenting on ATM 2010, says: "Having successfully been involved in the Arabian Travel Market for the last two years, we know it's a great opportunity to meet key tourism industry professionals and decision makers, as well as to network with potential business partners and customers, in our efforts to promote Dubai Outlet Mall as the quintessential value shopping destination in the Middle East region. The mall's footfall comprises a significant percentage of international visitors, apart from the solid numbers of domestic consumers, and we are looking for growth in numbers after our participation in the ATM 2010."
Free shuttle bus services, the Outlet Plus Card, multilingual Customer Service Assistants and dynamic use of social network sites and digital marketing are only some of the tourist focused services offered by Outlet Mall.
The Outlet Plus Card is the latest tourism initiative by the mall which offers tourists extra added value offers and discounts from participating stores at Dubai Outlet Mall. This program is a first for a mall in Dubai and the offers are in addition to the everyday discounts of between 30 - 90% already on offer.
There are free shuttle bus services to all the major hotels in the Deira, Bur Dubai, Sheikh Zayed Road, Jumeirah and Dubai Marina areas transporting tourists to and from the mall with convenient timings, 7 days per week.
The mall's Customer Service Assistants are able to assist our international visitors in 15 different languages which provides a unique respect and level of customer service not matched in a mall in Dubai and makes for an enjoyable customer experience.
Outlet Mall's constantly updated website and strong presence with the social media sites, Facebook and Twitter, makes it so easy for customers and global e-visitors to be updated with the latest news, offers, promotions and store and brand openings.
Dubai Outlet Mall will continue to invest in its tourism marketing strategies to strengthen the brand's awareness as the ultimate value shopping destination in the MENA region.
-Ends-
About Dubai Outlet Mall
Dubai Outlet Mall is the only 'outlet' concept mall in the Middle East and home to over 800 of the world's premium and top fashion brands. The mall is the ultimate value shopping destination with discounts of between 30 - 90% on the majority of products available in the 240 stores on offer, 365 days of the year. Located at DUBAILAND® on Dubai - Al Ain Road (Route 66) and open Sunday - Wednesday 10am - 10pm and Thursday - Saturday 10am - 12 Midnight. Go to www.dubaioutletmall.com for further details or phone +971 4 4234666.
Big Brands. Big Savings. Every Single Day.
About Arabian Travel Market
Arabian Travel Market is the travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals. Tourism destinations from the Middle East and around the world showcase a diverse range of accommodation options, breathtaking tourism attractions and new airline routes.
For more information please contact:
Maryam Ensan
PR Executive
Dubai Outlet Mall
T: +971 4 4234666
F: +971 4 3679009
E: maryam@dubaioutletmall.com
© Press Release 2010
