Dubai, March 2, 2014 - Dubai Festival City Mall and Landmark Group have signed a strategic deal that will see the leading retail and hospitality conglomerate launch a number of its major brands at key locations in one of Dubai's most popular shopping, leisure and entertainment waterfront destinations.
"We are very pleased to have Landmark Group on board and look forward to hosting their flagship stores at Dubai Festival City Mall," said Murray Bell, Managing Director, Retail, Al Futtaim Group Real Estate.
"As we have embarked on a game-changing transformational journey our plan is to further grow and streamline our retail mix in a changing market in order to complement the Mall's appeal as a uniquely located shopping, leisure and entertainment destination that is attractive and appealing to residents living in the UAE as well as visitors who come to Dubai to enjoy the city's vibrant lifestyle," he added.
Landmark Group will anchor the Mall with over 100,000 square feet of retail space spread across two floors and add its own unique brands Centrepoint, Max and Emax to the malls current offering, with other brands being added in the future. The Group's brands have strong loyalty amongst customer in the region and will add sizeable footfall to the new extension of Dubai Festival City Mall.
Centrepoint, is the Middle East's one-stop-shop for families featuring brands such as Babyshop, Splash, Shoemart, and Lifestyle. A home grown brand from the UAE, Centrepoint offers its customers the largest choice of value fashion brands and is truly a complete family shopping destination.
The Group has also confirmed that Max, the fastest growing value fashion brand in the region and Emax, leading electronics retail chain will be a part of this strategic agreement, strengthening the tenant mix of the newly expanded Mall.
Manu Jeswani, Director, Landmark Group said, "Dubai Festival City Mall is an important shopping destination. Through our presence in the mall we will be able to cater to a large, captive, loyalist shopper base within the community. We believe that this partnership will expand our brand presence in Dubai and will impact our business goals positively."
Landmark Group is one of the largest and most successful retail and hospitality organisations in the Middle East and India. The Group operates over 1,800 outlets spanning over 23 million square feet across MENA and India.
About Dubai Festival City Mall
Dubai Festival City Mall is a landmark 2m sq. ft. urban retail resort which forms the epicentre of Dubai Festival City now acknowledged to be one of UAE's most exciting retail, dining and leisure attractions. Set on the historic Dubai Creek, Dubai Festival City Mall, offers over 370 world class retailers, 65 restaurants, cafés and bistros, a 12-screens Grand Festival Cinemas complex and a parking for 13,000 cars. It also boasts a stunning Marina and some of the emirate's most photographed sunset vistas.
The award winning Dubai Festival City Mall has recently added the Five Star award "Best Retail Development" at the Arabian Property Awards 2010, and two other prestigious Retail City awards - "Mall of the Year" and "Best Retail Destination of the Year".
Dubai Festival City Mall is home to Dubai's premier concerts and festivals and has hosted world class entertainers such as Carlos Santana, Maroon 5, Tamer Hosni, Amr Diab, Shah Rukh Khan and Kylie Minogue. It has also presented Dubai with a wide array of festivals from the Emirates Airlines International Festival of Literature through to Dubai Desert Rock and Dubai Bike Week. Dubai Festival City Mall hosts events, parades, entertainers and musicians each week ensuring families are always engaged and rewarded for their visit.
About Dubai Festival City
Dubai Festival City is an Al-Futtaim Group Real Estate development project which covers 5.2 million square metres and stretches 3 km along the historic Dubai Creek that optimizes the thriving and visionary spirit of Dubai.
Dubai Festival City is an established creek side, mixed use destination and premier waterfront community interconnecting finest residential, shopping, dining, leisure & entertainment, international hotels, schools, golf course, automotive park and offices. It is formed into three distinct districts and connected by a 30 kilometres internal road network and creek side promenade. This existing community offers freehold villas and apartments for sale and lease which combine traditional and contemporary architecture. Upon completion, the community will be home to 50,000 residents living in 20,000 villas and apartments, and ideal place to work for 50,000 office staff.
Dubai Festival City has recently won 3 top recognitions at The Arabian Property Awards 2010, in the categories of Best Mixed Use Development for Dubai Festival City, Best Residential Development for Al Badia Hillside Village, Dubai Festival City and Best Retail Development for Festival Centre, Dubai Festival City.
© Press Release 2014
