Dubai: Domestos, the UK’s number one Toilet Cleaner brand and one of Unilever’s key Home Care brands in a display of support towards the health and hygiene needs of the local Dubai community, and as part of the overarching brand mission to improve sanitation across the globe, Domestos volunteers undertook a wide-scale ‘Community Clean-Up’ Drive yesterday on the occasion of Ramadan. The voluntary activity took place within the bathrooms at the Mayar Worker’s Village, located within Dubai Industrial City. In an impressive show of support, Domestos volunteers managed to clean over 150 toilets.
Known for killing 99.9% of bacteria, fungus, spores and germs and helping drive increased sanitation, Domestos UK has partnered with UNICEF for the last six years to support their programs and help those living in areas without adequate sanitation.
This local effort in the UAE reflects a desire to improve the health and hygiene of local communities and underlines the brand’s ambition for further growth in the UAE. The activity has also been inspired by the Dubai Government’s Health Strategy 2016-2021, that is working towards a healthier and happier community, with one of its specified goals to protect and improve population health.
Domestos recently entered the UAE’s retail market with its products, Thick Bleach, Toilet Gel and Rim Blocks. Gulfco is the stockist taking Domestos products to various hyper and super markets. To drive superior performance Domestos products now offer a range of benefits ranging from limescale prevention and dirt removal to a fresh fragrance, rich foam, and lasting shine for the toilet. For the Dubai activity, volunteers used Domestos Original Thick Bleach in order to kill 99.9% of bacteria and germs and remove stains of toilets.
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