• Store to cover 7,100 square meters
• Anchor store to offer a fresh and exciting experience
Doha - Doha Festival City, Qatar's largest retail and leisuredestination,is partnering with leading business conglomerate,Ali Bin Ali Group, to bring the first full-sized Monoprix store to Doha. Themove follows the success and popularity of the award-winning, iconic Monoprix brand which recently openedits first outlet in the West Bay area of Doha.
Monoprix, which has 500 stores in France, and 85stores outside of France, will offer Qatari residents an unparalleled selection of many of the well-recognized international food, cosmetic and fashion brands in the conveniently located 7,100 m2store on the ground floor of Doha Festival City Mall.
"This is yet another milestone for Doha Festival Cityand we are honoured to be featuring one of the most sought after names in French retailing. Monoprix'spresence comes out of a valued partnership with the Ali Bin Ali Group,which for generations has focused on bringing leading global brands into the local market.Following its official opening in Q32016, Doha Festival City Mall will be home to some of the world's most admiredand sought after brands which will position it as Qatar's most attractive shopping and entertainment destination, and therefore the inclusion ofMonoprixamong our primary retail storeswas a natural and complementary choice," said Mr. Kareem M. Shamma, Chief Executive Officer, BASREC, the joint venture which comprises Dubai-based Al-Futtaim Real Estate Services, Qatar Islamic Bank (QIB), Aqar Real Estate Development &Investment Company and a private Qatari investor.
Commenting on the partnership, Ali Bin Ali Group's Vice Chairman Mr. Nabeel Ali Bin Ali said, "We have been very pleased at how the market has received the Monoprix brand and we have no doubt that its presence as part of Doha Festival City Mall's offerings will be a crucial step in its growth. We look forward to strengthening this partnership further, in the future."
Many new stores will be making their debut at Doha Festival City Mall which has already signed agreements with leading retailers Azadea, Alshaya, Landmark, Apparel, Rivoli, Dubai Holding Group , Al-Futtaim Group Retail Brandsand many others, to bring an appealing mix of clothing, electronics, entertainment and food and beverage outlets. Vox Cinemasis also set to redefine the country's entertainment landscape with the introduction of a state-of-the-art movie theatre at Doha Festival City Mall, featuring sixteen digital screens.
"We are excited to be partnering with such a high profile shopping mall in Qatar which is set to drastically change the country's retail and leisure landscape. No other mall in the country has featured such a dynamic mix of brands and exciting leisure and entertainment offerings under one roof," said Mr. Christian Kestemont, General Manager,Monoprix Qatar.
-Ends-
About Doha Festival City
Doha Festival City is the largest super-regional, mixed-use development currently under construction in the Middle East and upon its completion it will be Qatar's largest retail, entertainment and leisure destination.
Doha Festival City will also be home to a hotel and convention centre, all located on a total site area of over 433,000 m2 that will also include around 8,000 parking spaces with an efficient vehicle management system.
The current phase of the development broke ground on April 23rd, 2013 on the massive construction site that is home to the first IKEA store in Qatar and is strategically positioned in the north of Doha on the main arterial Al-Shamal Road, that runs between Hamad International Airport and the north of Qatar.
Doha Festival City is owned and developed by Bawabat Al-Shamal Real Estate Company W.L.L. (BASREC), the parent company and landowner of this iconic development. BASREC comprises four shareholders including Dubai-based Al-Futtaim Real Estate Services, Qatar Islamic Bank (QIB), Aqar Real Estate Development & Investment Company and a private Qatari investor.
About Doha Festival City Mall
Doha Festival City Mall is one of the Middle East's largest leisure and entertainment destinations. Offering gross leasable area of some 250,000 m2, Doha Festival City Mall will feature over 500 shops and stores through a carefully balanced selection of international and local brands including more than 85 restaurants and cafes, and a number of bank branches.
Its state-of-the-art indoor-outdoor entertainment park will boast a number of exciting attractions for children and adults alike making Doha Festival City Mall an ideal day-out destination for the whole family.
Distinctly themed interior zones will take visitors through an inspired journey that will excite the senses and provide an unforgettable shopping and entertainment experience in an environment operating under Qatar Sustainability Assessment System (QSAS).
© Press Release 2014
