Dubai – The myriad business challenges presented by the COVID-19 pandemic have ensured that the global economy remains firmly on course for its digital destiny, with 65% of the world's GDP set to be digitalized by 2022 and direct digital transformation (DX) investments to total $6.8 trillion between 2020 and 2023. That's according to the latest predictions from International Data Corporation (IDC), which expects end-user organizations to continue building on their existing strategies and investments as they strive to become digital-at-scale enterprises of the future.

"The COVID-19 pandemic and subsequent economic fallout has accelerated digital transformation across the Middle East, Turkey, and Africa (META), spurring unprecedented demand for contactless services, cloud solutions, and collaboration applications as governments and businesses sought to rationalize IT costs and provide access to an increasingly distributed workforce," says Jyoti Lalchandani, IDC's group vice president and managing director for the META region. "As the focus on operational efficiency intensified, tech-enabled automation became a key priority, reshaping organizations' processes and operations.

"Most economists predict a return to economic growth in 2021 as a vaccine becomes widely available. As this recovery begins, the focus of end-user organizations will revert to business growth and new investment. But the technology investments made during the pandemic will ensure that the 'Next Normal' that emerges will be very different from the pre-COVID economy. Indeed, by 2022, 70% of all organizations globally will have accelerated their use of digital technologies, transforming existing business processes to drive customer engagement, employee productivity, and business resiliency."

Given this significant expansion in the digital economy, and with digitally transformed enterprises accounting for a much larger share of the market, IDC is urging technology providers to reset and refresh their strategies as their customers recover and begin preparations for the 'Next Normal'. This guidance will take center stage at the virtual edition of IDC Directions 2021 on Thursday, January 21 as IDC brings together the most influential technology vendors, telecommunications operators, and IT service providers from across the META region to facilitate an open exchange of ideas on the best way forward for the ICT industry.

In line with the event's theme of 'Resetting for the Next Normal: Strategies for Enabling the Future Digital Enterprise', leading local and international IDC analysts will share their latest technology market outlooks for 2021 and beyond, outline trends and forecasts for key countries across the META region, and explore the latest developments in critical technologies such as cloud, security, artificial intelligence, robotic process automation, and the Internet of Things. IDC's global president, Crawford Del Prete, will present the event's keynote address as he explores the way in which COVID-19 has changed our world and reshaped the technology landscape.

"The demand for IT has changed dramatically as a result of COVID-19, with almost every segment of the market being impacted by massive changes in customer behavior," says Del Prete. "We predict that direct investment in digital transformation will grow at a healthy compound annual growth rate (CAGR) of 15.5% globally between 2020 and 2023, while non-DX ICT investment will contract at a CAGR of -1.4% over the same period. And as more and more companies become fully transformed from the less than 20% of enterprises today, relative GDP from digitalized products and services will expand exponentially."

Building on these global insights, Lalchandani will present a not-to-be-missed session titled 'Resetting for the Next Normal: ICT Outlook & Predictions for the META Region in 2021 & Beyond'. And through a series of dedicated country and technology tracks, IDC Directions 2021 will present a unique opportunity for delegates to take a deep dive into the individual markets that top their agenda for the year ahead.

To learn more about IDC Directions 2021, please contact Sheila Manek at smanek@idc.com or on +971 4 446 3154. You can also join the conversation on Twitter using the hashtag #IDCDirections.

About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC.

IDC in the Middle East, Turkey, and Africa
For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.

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