Riyadh, Kingdom of Saudi Arabia - 02 May 2010:   Derayah Financial, the first and only independent company in the Middle East to offer all investment alternatives in one website, has launched an awareness campaign in a number of cities in the Kingdom, aiming to increase the public awareness of the importance of saving and investing, and of the services offered through Derayah's website. In addition, the campaign aims also at increasing the awareness of the advantages of investment funds and the ways of investing in them.

In this campaign, Derayah will shed more light on the ideal methods for future financial planning, and will also discuss all issues regarding saving and investing.

Derayah Financial has set up special booths in a number of large malls in Riyadh and Eastern Region where Derayah's counselors will give consultation to the public and help them build long term investment plans, and will also give free copies of Derayah's new book "Saving and Investing with Knowledge".

In this regards, Mohammed AlModhayan ,the Public Relations Manager in Derayah  said: "In this campaign, our aim is to give the public a closer look at our unique website which enables the individual investors to invest in various Sharia'-compliant mutual funds. Derayah's unified site enables the investor to browse and compare between the available products and choose what suits him better".

AlModhayan explains the reason why Derayah chose the malls for this campaign saying: "It's important to address the public in the places they visit regularly, instead of waiting for them to search for you".

AlModhayan invites the public to visit Derayah's booth in Granada Center in Riyadh and Al-Rashid Mall in Khobar, and in many other malls very soon. Visitors will get a free copy of the distinguished book "Saving and Investing with Knowledge", and will get free consultation on how to build an ideal investment plan. In addition to that, visitors will also have the chance to get to know the services offered by Derayah, and Derayah's representatives will be more than happy to answer any questions about investing and saving.

-Ends-

About Derayah Financial:
Derayah Financial, a CMA certified investment compnay, is the first and only company in the Middle East to offer all investment alternatives in one site. Derayah has recently launched the largest market for mutual funds in the Middle East which enables individuals to invest in more than 85 mutual funds from 9 banks and investment companies. It also offers information, research, and advice in a completely transparent and neutral way which helps the investor to make his own investment decisions independently. 

For more information, please contact:
Omran W. Sheikh
M +966 50 484 1964
D +966 (1) 299 8025
E omran.sheikh@derayah.com

Badi Albadrane
M: +966 5 0055 9009
E-mail: badi.albadrane@derayah.com 

© Press Release 2010