Ras Al Khaimah: Ras Al Khaimah Economic Zone (RAKEZ) recently hosted an engaging session on how businesses can grow sales through influencer marketing at its Compass Coworking Centre. The session equipped entrepreneurs and SMEs with strategies to turn their social media presence into measurable business results.

Led by Mohamad Fattal, Founder and CEO of Alfan, the session delved into the evolving role of influencers in driving brand visibility, authenticity, and revenue. With insights drawn from Alfan’s network and partnerships, Fattal shared actionable methods to bridge the gap between creators, brands, and audiences.

Participants learned how to identify the right influencer partnerships based on audience relevance and engagement rates, develop content tailored to each platform, and design cost-effective strategies for SMEs and growing businesses. The session also provided tools to measure real commercial impact beyond surface-level metrics, supported by case studies showing how sustained creator collaborations and well-crafted briefs can drive stronger brand awareness and convert digital engagement into measurable sales.

RAKEZ Group CEO Ramy Jallad said, “At RAKEZ, we continuously look for ways to help our business community stay ahead in the ever-changing digital landscape. Influencer marketing has evolved into a key growth driver for businesses of all sizes, and this session was designed to give our clients the knowledge and confidence to turn engagement into real sales. By connecting them with industry experts, we aim to empower them to think bigger, act smarter, and maximise every opportunity the digital world offers.”

The session is part of RAKEZ’s ongoing initiative to support the growth of its business community through expert-led workshops and networking opportunities that address real-world challenges and emerging trends across industries.

For more information, please contact:
Cleo Eleazar, Public Relations & Events Manager, RAKEZ
Phone: +971 7 2077173; Email: c.eleazar@rakez.com

About Ras Al Khaimah Economic Zone (RAKEZ):
RAKEZ is a powerhouse business and industrial hub established by the Government of Ras Al Khaimah in the United Arab Emirates. It currently hosts over 35,000 companies coming from over 100+ countries and operating in more than 50 industries.

RAKEZ offers entrepreneurs, startups, SMEs and manufacturers a wide-range of solutions, including free zone and non-free zone licences, customisable facilities, and first-class services provided in a one-stop shop. Furthermore, RAKEZ has specialised zones that are tailored to specific needs of investors: Al Nakheel and Al Hamra Business Zones for commercial and service companies; Al Ghail, Al Hamra and Al Hulaila Industrial Zones for manufacturers and industrialists; and an Academic Zone for educational providers.

A leading economic zone, RAKEZ aims to continue attracting diversified investment opportunities that will contribute to the economic growth of Ras Al Khaimah.

For more information, visit www.rakez.com.