Cairo – Madinet Nasr for Housing and Development - one of Egypt’s leading urban community developers – introduces its latest investment opportunity in the real estate field known as “SAFE” (Secure Assets for Fixed Earnings). SAFE is a new revolutionary method to invest in real estate through “fractional property ownership“ with attractive prices as one of the most effective and safest investment opportunities.

For the first time in Egypt, MNHD introduces “fractional property ownership” concept that was initially brought to the Egyptian market by Minka Development which was later acquired by MNHD. The Hoft is a hybrid property that will be operated and managed by a facility management company and it consists of serviced apartments, administrative offices, co-working spaces and a commercial plaza, all in one building. The Hoft is strategically located in the business district inside Taj City, New Cairo. Spreading over 3.5 million sqm, Taj City is a remarkable milestone in MNHD’s long history in the Egyptian market. The flagship project infuses the attractive design of residential complexes with the best-in-class facilities, modern lifestyle, and spectacular green landscape.

SAFE (Secure Assets for Fixed Earnings) concept introduces a new and revolutionary investment opportunity in real estate with “The Hoft” through “fractional property ownership” by owning 4 meters and its multiples, for a competitive price and a fixed return on investment in addition to the ownership rights of an asset that can later be sold according to the market price offering with a safe and guaranteed investment. For a limited time, customers will receive a periodic return on investment during the duration of the construction, in addition to the return on investment when the construction is completed and the facility is running. To suit the diverse capabilities of customers, payment in cash or in installments is available.

Eng. Abdallah Sallam, President and CEO of MNHD commented on the revolutionary concept of “SAFE” saying "MNHD has a long history in the Egyptian market that extends for more than 63 years through which the company has provided unprecedented and innovative concepts and products to meet customer needs. With the advent of the “SAFE” concept, we provide an attractive opportunity to encourage investment in real estate with” fractional property ownership” to leverage the resilience of the real estate market as a safe haven for investment, and offer a trusted and effective way to grow wealth as we seek to expand the shared economy concept which relies heavily on the principle of sharing assets to rationalize resource consumption and achieving optimum utilization of assets and sustainable development”.

Founded in 1959 and listed on the Egyptian Exchange in 1996, MNHD has capitalized on a long and successful track record of delivering world-class housing and infrastructure projects to broaden its exposure to various target segments of the Egyptian real estate market. Today, the company holds a land bank of nearly nine million square meters (sqm) anchored in the East Cairo area and with a growing presence in other regions of Egypt. The company has a total of eight active projects across two main developments; Taj City, a 3.5 million sqm mixed-use development in a strategic location in New Cairo on the Ring Road, and only minutes away from East Cairo and Heliopolis, and Sarai a 5.5 million sqm mixed-use development strategically located near the New Administrative Capital.