• Customers can enjoy up to 50% off selected products and 10% cashback as a Blue member on essentials for productivity and personal spaces until September 7.

United Arab Emirates: As the school year begins, IKEA is shifting the spotlight to the unsung heroes of the summer – parents and caregivers. Through its heartwarming “Back-to-Me” campaign, IKEA reimagines the Back-to-School season as a time for parents to refresh their homes, reclaim their spaces, and rediscover their passions, all while supporting their children’s success.

After a summer of balancing responsibilities, making cherished memories, and ensuring the family’s needs were met, parents deserve the opportunity to recharge and focus on their own interests and well-being. While Back-to-School is undoubtedly an important time for children, it’s also a chance for parents to create spaces that inspire balance, creativity and productivity. IKEA is here to help with smart, stylish, and functional solutions that transform homes into organised and uplifting environments for the whole family.

To support this, IKEA is also offering discounts and rewards, making home transformations more accessible. Until September 7, customers can enjoy up to 50% off selected study desks, ergonomic chairs, compact storage solutions, table lamps, and more essentials to help create the perfect workspace or personal sanctuary. Additionally, Blue members can benefit from 10% cashback on selected products.

Carla Klumpenaar, GM of Marketing, Communications, HF & Retail Design, commented: “Back-to-School is a season of new beginnings, for both children and parents. At IKEA, we believe that every family member deserves a space that reflects their needs and aspirations. Through our “Back-to-Me” campaign, we’re empowering parents to reclaim their time, refresh their homes, and rediscover what brings them joy – all while supporting their children’s success. It’s about creating homes that inspire everyone.”

Whether you’re designing a cosy study nook for the kids, creating a relaxing reading corner, setting up a meditation retreat, or carving out a painting spot, IKEA has everything you need to make the most of your home. From arts and crafts supplies and ergonomic chairs to stylish lighting and modern decor items, IKEA’s thoughtfully designed furniture and accessories create inviting spaces for the entire family to enjoy.

Explore IKEA’s Back-to-School solutions in stores across the UAE or online at www.IKEA.ae to refresh your home.

For more information, please contact 800 IKEA (800 4532).

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About IKEA UAE 

IKEA UAE offers an extensive range of home furnishing products & accessories of good design, value and functionality. In the UAE for 34 years, the IKEA stores in Dubai Festival City, Festival Plaza in Jebel Ali and Yas Island, Abu Dhabi closely follow the popular self-serve and self-assembly concept which was conceived in Sweden over half a century ago. IKEA serves a wide choice of refreshments at the IKEA Restaurant and Café. The Customer Ordering and Collection Point in Al Ain offers residents easy access to well-designed products at a great price.  

Customers can also join the IKEA FAMILY loyalty programme to avail of great offers and extended services on every visit to the store. Toll free number for the world-famous brand is 800 4532 (800 IKEA). For more information visit www.IKEA.ae, www.facebook.com/IKEAUAE or @IKEAUAE on Twitter. 

About Al-Futtaim 

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. 

Operating across 18 countries in the Middle East, North Africa and Asia, the Group spans key sectors including automotive, financial services, real estate, retail, and health. Al-Futtaim’s work is driven by a clear purpose: to enrich lives and elevate communities through practical, forward-looking solutions. 

Employing a workforce of nearly 33,000 people, Al-Futtaim represents a portfolio of over 200 of the world’s most recognised and trusted brands, including Toyota, Lexus, IKEA, ACE, Marks & Spencer, and many more. 

With a strong focus on digital innovation and artificial intelligence, sustainable growth, strategic partnerships, and empowering its people, Al-Futtaim’s approach is anchored in long-term value creation. Its integrated business model positions the Group as a reliable partner to stakeholders—supporting customers, communities, and collaborators alike in navigating the needs of today while planning for tomorrow. 

Underpinned by the values of respect, excellence, collaboration, and integrity, Al-Futtaim continues to build a legacy that reflects its responsibility to people, progress, and the planet. 

For more information, visit: www.alfuttaim.com 

For more information please contact:
Memac Ogilvy | ikea.PR@ogilvy.com