Dubai – Audi, Al Nabooda Automobiles has officially unveiled its flagship facility in Dubai, marking the region’s first introduction to Audi’s progressive retail showroom and establishing a global benchmark for the brand. The showroom has been developed as an immersive, digitally integrated destination, designed to elevate the Audi customer experience through streamlined services, thoughtful design, and advanced technology.

Senior executives from Audi AG, including Marco Schubert, Member of the Executive Board for Sales and Marketing, and Viktoria Kaufmann-Rieger, Director of Sales Overseas, attended the launch alongside René Koneberg, Managing Director of Audi Middle East; Victor Dalmau, COO of Audi, Al Nabooda Automobiles; and Jan Scheidgen, General Manager of Audi, Al Nabooda Automobiles. The event also welcomed key local partners, including representatives from Dubai Police, as well as esteemed customers and media guests.

Spanning three floors, the showroom offers a complete representation of Audi’s diverse portfolio, from the latest sedans and SUVs to Audi Approved pre-owned vehicles, high-performance Audi Sport models, and the fully electric e-tron range. Designed to embody premium luxury, the space redefines the traditional sales process through innovative digital touchpoints and an intuitive customer journey, enabling seamless exploration, meaningful interaction, and effortless engagement with the brand.

The opening night blended Audi’s heritage with its vision for the future, featuring iconic vehicles from Audi Tradition, including Audi 60 Sedan, Audi 80, Audi GT 1983, Audi Quattro, Audi RS2 and Audi RS4. These historic models were displayed alongside the first-ever regional debuts of the fully electric Audi A6 e-tron and the latest generation Audi Q5, complemented by the recently launched Audi A5, Audi S5, Audi Q6 e-tron and RS Q8 models.

Commenting on the launch, K. Rajaram, CEO of Al Nabooda Automobiles, said, “The Audi Dubai showroom sets a new benchmark for automotive excellence in the region, reflecting the highest standards of innovation, luxury, and customer experience. As the first of its kind in the Middle East, this flagship location marks a significant milestone in Audi’s journey of evolution, grounded in progress, shaped by advanced technology, and designed entirely with our customers in mind. We are especially honoured to have welcomed members of Audi AG’s executive management to our showroom for this momentous occasion, underscoring the strength of our partnership and the importance of Dubai in Audi’s global strategy.”

The new Dubai showroom underscores Audi, Al Nabooda Automobiles’ continued commitment to reshaping automotive retail in the region, uniting the brand’s legacy with its forward-looking vision, and reinforcing Dubai’s position as a significant global centre for automotive innovation and premium customer experience.

For more information, visit www.audi-dubai.com  


Audi, Al Nabooda Automobiles

Rana Eyamie

Marketing Manager

E-mail: rana.eyamie@nabooda-auto.com

www.audi-mediacenter.com

Havas Red

Faisal Barghouthi

Communications Manager

E-mail: faisal.barghouthi@redhavasme.com 

The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. In 2022, the Audi Group delivered 1.61 million Audi vehicles, 15,174 Bentley vehicles, 9,233 Lamborghini vehicles, and 61,562 Ducati motorcycles to customers. In the 2022 fiscal year, AUDI Group achieved a total revenue of €61.8 billion and an operating profit of €7.6 billion. With its attractive brands, new models, innovative mobility offerings and groundbreaking services, the group is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility.

AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005, Audi Middle East, which covers Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, and the UAE. Find out more at news.audimiddleeast.com.

About Al Nabooda Automobiles:

Al Nabooda Automobiles is the official Audi importer in Dubai and the Northern Emirates. With its strong reputation, Al Nabooda Automobiles has become a trusted distributor for Audi, Porsche and Volkswagen vehicles in Dubai and the Northern Emirates. Offering the best-in-class customer service and a wide range of Audi models, Al Nabooda Automobiles also offers an array of services, including comprehensive after-sales support such as maintenance, repairs, and genuine Audi parts.

Operating across multiple cities in the United Arab Emirates, including Dubai, Sharjah and Fujairah, our dealership network covers the UAE, ensuring that the Audi experience is easily accessible to our valued customers.

For more information about our range of vehicles and current offers, please visit www.audi-dubai.com.