• Fleemo™ can monitor vehicle locations, driver behaviour, trip history, dispatch planning, delivery navigation and real-time delivery management
  • Solution supports Android and iOS applications for driver navigation and e-signature for delivery proof, as well as optimisation for delivery routes

Dubai, UAE – Al-Futtaim Toyota, the exclusive distributor of Toyota vehicles in the United Arab Emirates, has launched Fleemo™ by Toyota, a dynamic fleet management solution for their commercial customers in the UAE. Fleemo™ by Toyota supports the real time monitoring of fleets on a comprehensive dashboard and helps users optimise dispatched deliveries from their laptops and mobiles.

Fleemo™ is supported by Toyota Tsusho Connected Middle East (TTCME), and can be installed in any vehicle of any brand. As a first step, Al Futtaim Toyota will roll out Fleemo™ with the Toyota LiteAce compact Light Commercial Vehicle (LCV) in the UAE.

Commenting on the launch, Carlos Montenegro, Managing Director Fleet Strategy at Al-Futtaim Automotive said: “Based on Toyota’s famed cornerstones of quality, durability and reliability, we are thrilled to launch Fleemo™, a one-stop cloud-based fleet management system that facilitates agile and cost-competitive transportation. Having an optimal analysis of driving behaviour, petrol consumption, route selection, maintenance schedules and more will reduce the total cost of ownership (TCO) of every vehicle equipped with the Fleemo™ solution. With its initial rollout through the Toyota LiteAce, we are confident that Fleemo™ will become an essential part of fleet management operations across the UAE.”

Offering a deep data service to monitor the health and performance of vehicles, Fleemo™ facilitates enhanced visibility across a wide range of information, from vehicle locations, driver behaviour, trip history and incident location records to dispatch planning, delivery navigation and real-time delivery management.

Featuring a simple dashboard that supports daily operations for fleet owners by visualising the current status of fleets, Fleemo™ provides a comprehensive overview of processed data such as device telemetry, fleet administration, and manager and driver data. Through the help of a simple app, users can monitor the available vehicles and upcoming maintenance status, get deep insight into their fleets’ fuel usage and mileage, assess the impact of events by analysing driving behaviour tendencies, track delivery status through order completion, and check the rate of vehicle utilisation for more efficient delivery management.

Optimising the LiteAce

With a clear focus on last-mile deliveries, fleet optimisation, and maximising efficiencies, Fleemo™ is a dynamic fit for the Toyota LiteAce, which caters to a wide range of customers, including fleet businesses in need of compact commercial vehicles and last-mile delivery service providers in the UAE’s flourishing e-commerce market.

With a four-speed automatic transmission, 750-kg payload, 3.4 m3 of load space, and sliding doors on both sides, the Toyota LiteAce offers outstanding loading capacity and comfort, along with practical and reliable performance. This capability will be further enhanced through the use of Fleemo™, enabling Al-Futtaim Toyota to take the lead in a segment where demand is skyrocketing as the UAE consolidates its position as a global hub of commerce and logistics.

Multiple other features of Fleemo™ will also help boost its deployment for the Toyota LiteAce and vehicles in similar categories. Fleemo™ supports Android and iOS applications for driver navigation and e-signature for delivery proof, and allows drivers to easily navigate to the next waypoint as mathematical optimisations calculate the most efficient delivery route automatically.

The system requires essential data input before onboarding, such as the driver and fleet manager details and vehicle information, after which all necessary data is displayed in the tab of vehicles for both drivers and managers.

One of the most integral parts of Fleemo™ is its dispatch planning capabilities, where the system generates plans on the web application that is sent to drivers to monitor and navigate to the next waypoint. Fleemo™ also supports multiple driver assignments, a feature especially beneficial for fleet operators who might assign the same vehicle to multiple drivers. The feature helps other use cases, such as corporate car-sharing, which enhance vehicle utilisation for companies. 

The wide range of industry-leading features make Fleemo™ an essential choice among the UAE’s commercial vehicle users – ideally suited for a diverse catalogue of sectors ranging from leasing companies providing services to large MNCs, courier companies and retailers, corporate fleets and SMEs.

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About Al-Futtaim Toyota

Toyota, a Japanese automotive manufacturer founded in 1937, is the world's market leader in sales of hybrid electric vehicles. Toyota has been exclusively distributed in the UAE by Al-Futtaim Automotive, part of Al-Futtaim Group, for over six decades, and has been leading the sustainable mobility movement since 2008.

With a large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV, as well as a wide range of Hybrid options, Al-Futtaim Toyota is setting new benchmarks for clean motoring in an effort to actively contribute to a lower carbon footprint in the UAE. 2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society.

Toyota’s line-up features several hybrid vehicles including the sporty, practical and environmentally friendly RAV4, the C-HR, an innovative compact SUV, the seven-seater Highlander which is the brands biggest HEV to date, the powerful and efficient Corolla and the sleek and sophisticated Camry.

In September 2019, after a 17-year wait, Al-Futtaim Toyota launched the new 2020 Toyota GR Supra in the UAE, much to the delight of fans and loyalists across the country. With the all-new fifth-generation model, the legendary name returned to set the roads ablaze with a comeback only fitting of the Toyota Supra story, with the 2021 version launching a year later in October 2020.

In August 2020 Al-Futtaim Toyota shook up the lifestyle pickup segment with the introduction of the all-new eighth-generation Toyota Hilux Adventure. This was the first time ever that the Hilux is available as a retail model in the UAE, meaning that it is no longer limited to dominating the commercial-use sector.

For more information and to book a test drive of the latest Toyota models please visit www.toyota.ae 

About Al-Futaim Automotive

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim Group

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.

Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com

Contacts for media:
Nour Aboulaban | Gambit Communications | nour@gambit.ae
Laureline Schwarz | Head of Corporate Communications | Laure-Line.Schwarz@alfuttaim.com
Hajar AlSuwaidi | Retail Marketing Manager| Hajar.AlSuwaidi@alfuttaim.com