Dubai-based Coffee Planet ventures into Lahore with a funky new café as brand pursues ambitious strategic rollout plan targeting key global gateways
Coffee Planet, the leading Middle East headquartered coffee company has opened its third international retail outlet in the heart of Pakistan's cultural capital, Lahore, following previous successful openings in Oman and Malaysia.
Located in the affluent Defence district, which is home to Lahore's elite including politicians, celebrities and foreign residents, the new outlet is already a popular destination for the city's gourmet coffee lovers.
"As a brand, we have always had international and global aspirations and the starting point of this is ensuring we are working with the right partners to help us realize that ambition of bringing fantastic coffee to new markets such as Pakistan" said Robert Jones, Managing Director, Coffee Planet.
The 2,500-square foot outlet is spread across two levels, including an outside terrace, and can accommodate over 70 coffee lovers to sit back, relax and take in the ultra-modern design and surroundings. Like no café seen before, Coffee Planet's attention to even the smallest of details shines through as hype has built up in the city for the recent launch party.
Coffee Planet's signature coffee headlines the menu offering together with a delicious range of food items, some of which reflecting local culinary influences and flavours.
"The consumer demographic for our Lahore outlet is a perfect fit with Coffee Planet's gourmet experience positioning, and while our special blends and beans are the signature for each new outlet, we tailor part of our food menu for each new destination to deliver an authentic yet unique experience," said John Kumaresan, Coffee Planet Franchise Director.
The launch of the new Lahore outlet is part of the brand's ambitious strategic rollout plan, targeting a number of key global gateway cities over the next few years. "We already have agreements in place to add franchised outlets in Qatar and Egypt this year with several countries in the final stages of negotiation and further interest for the brand growing each week" said Jones.
Coffee Planet is planning to expand its Pakistan presence with an additional three stores by the end of 2012, in partnership with local franchisee, FAS Corporation.
With the opening of Coffee Planet Lahore, the company is now serving over 15,000 cups of fresh gourmet coffee each day through its expanding international network.
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Meet Coffee Planet:
Coffee Planet is a real-life example of what can be achieved with a little bit of discontent with the way things are, proving that there is always a better way of doing, saying or supplying something.
Life began in Dubai in 2005. Our passion for coffee has led us to deliver the highest quality and freshest coffee to consumers in many convenient locations. But we didn't start by building coffee shops like everyone else.
We provide a number of awesome coffee solutions to ensure drinkers can get their coffee hot, fresh and tasty wherever they are, be it in the office, on the road, in the mall or in a hotel.
How do we do it? This is achieved firstly by having our own Roastery in the UAE where we roast only the highest quality 100% Arabica beans (they're the best ones!), which means that our customers are often drinking their Coffee Planet coffee within four weeks of it being roasted. This has a massive improved effect on the flavour and aroma of the coffee - as between 2-6 weeks after roasting is the optimum time to drink roasted coffee (not a lot of people know that!).
Secondly our state-of-the-art automated coffee equipment provides absolute perfection in every cup at our convenience locations ensuring a consistent coffee every time. In our cafés we use the best semi-automatic machines and our baristas are personally trained by our champion Roastmaster, Rosco.
So we bring best people, together with the best quality coffee beans and the most sophisticated coffee machines resulting in the fastest and freshest quality coffee available in the UAE. Simple, right?
In 2010 alone, over 4 million cups of Coffee were served from Coffee Planet outlets, whether it was from Coffee Planet retail stores, hotels, restaurants or offices supplied by Coffee Planet throughout the UAE, doubling year on year sales since the end of 2008.
Media contact
Jack Dulka
Account Executive
Shamal Marketing Communications
Dubai, United Arab Emirates
Direct: +9714 365 2711
Mobile: +97150 5529104
E-mail: jack@smc-pr.com
Web site: www.smc-pr.com
© Press Release 2012
