88.8 Marina FM opens up the exciting world of radio broadcasting to children

Kuwait, 14 July 2013

KidZania Kuwait today welcomes 88.8 Marina FM, one of Kuwait's leading radio stations, as the newest addition to its growing list of international, regional, and national marketing partners. Keeping in line with KidZania's award-winning 'edutainment' concept, 88.8 Marina FM will sponsor the Radio Station establishment where children will learn more about the media world of radio broadcasting.

88.8 Marina FM's establishment gives children the opportunity to run a radio show by being a Broadcaster, or manage the broadcasting as a Control Booth Technician. To immerse children in a real-life environment, the young Broadcasters will undergo fun and educational training, which will teach them the basics of radio broadcasting such as time cues. Children's experience at the Radio Station establishment will help them channel their creativity, understand the importance of time, multitask, follow instructions, and also help in reducing fear of public speaking.

Children role-playing as a Control Booth Technician will have a more significant behind-the-scenes experience. Although a Zupervizor (establishment supervisor), in the form of the Station Engineer, actually handles the main technical controls and provides the necessary direction to the Broadcasters, the Control Booth Technician will take on important hands-on tasks such as creating sound effects, and pushing time-sensitive buttons to aid in the production of a live and exciting radio broadcast.

Commenting on this new partnership, Hussain Al Mosawi, the Chief Operations Officer at 88.8 Marina FM said: "We are very excited to partner with KidZania Kuwait, which will help us provide children - our current and future audiences - with a truly interactive approach to radio broadcasting  via an unprecedented experiential platform. We are certain that our partnership with KidZania Kuwait will help us hone the skills of the energetic and enthusiastic budding young radio broadcasters and sound engineers of the future."

"We are very proud to have yet another homegrown brand on board KidZania Kuwait," commented Fernando Medroa the Vice President of Leisure and Entertainment at M.H. Alshaya: "88.8 Marina FM's presence within KidZania Kuwait will not only provide a real insightful behind-the-scenes look at radio broadcasting, but it will also encourage children to utilize their imagination and new found skills to help create a better world. We are positive children will enjoy 88.8 Marina FM's highly immersive radio activities."

The exciting KidZania Kuwait edutainment center, which is open at The Mall - The Avenues, will provide children with more than 80 roles and 100 activities to enjoy within a fun and interactive environment.

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About KidZania:
Much more than a children's museum or family entertainment center, KidZania takes interactive entertainment and learning to an entirely new level by combining role playing with real life. KidZania creates a children-centric city experience designed to educate and inspire 4 to 14-year olds - from arriving at the airport, to visiting a city center to exploring the city streets. We replicate the real world in a safe and self-contained over 7,000 square meter children-sized city. As in the real world, children choose activities - such as being a police officer, doctor, journalist or a shopkeeper - and earn money which they can then spend or save. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands. The facilities are designed to educate through experience, fostering the development of life skills, but from a children perspective - it's all about fun.

KidZania, Inc., headquartered in Mexico, is privately held. This award-winning concept is recognized globally for its unique blend of entertainment and education for children. The first KidZania opened in Mexico City in 1999. There are ten other locations including, Monterrey (Mexico); Tokyo, Jakarta, Koshien, Lisbon, Dubai, Seoul, Kuala Lumpur, Cuicuilco (Mexico) and Santiago (Chile). To date, more than 20 million kids and parents have visited the facilities globally. The trajectory continues with 10 facilities in development, including locations in Jeddah, Bangkok, São Paulo, Moscow, Mumbai, Istanbul, Cairo, London and the United States.

KidZania Kuwait is a (7,000 square meter) facility, located in The Avenues.
For more information about KidZania Kuwait, visit www.kidzania.com.kw, or contact kz.marketing@alshaya.com.

© Press Release 2013