56% of on-line holiday bookings made by Arab nationals
Following the 2002 launch of British Airways Holidays on-line booking system, www.baholidays.com the company has witnessed significant success in customer on-line holiday bookings, especially with its Arab customers.
The on-line holiday booking service has proved most popular with residents from Saudi Arabia and Kuwait. Regional first quarter (April – June) figures from www.baholidays.com show that KSA residents accounted for over 36% of all holidays booked online, followed by Kuwait with 23% and Bahrain with 13%. Over 56% of these bookings were made by Arab nationals.
British Airways Holidays are travel specialists with more than 30 years experience in the business. With the introduction of the www.baholidays.com customers are now offered more flexibility in booking a variety of worldwide hotel accommodation, car hire, sightseeing and transfers that meet individual needs.
Jane Bishop, Marketing Manager - Northern Gulf, British Airways said: “The potential for online travel is enormous offering customers a seamless connection for viewing, booking and paying for holiday options via their computer. It is especially encouraging to see our Arab customers in the region embracing this online travel technology.”
“Prompted by this consumer confidence, we are continually striving to develop and expand our regional website to offer customers improved services and special offers on a greater range of accommodation, car rental and entertainment at competitive prices,” added Bishop
Don’t forget that wwww.baholidays.com is currently offering great value hotel accommodation, car hire, sightseeing and transfers. Prices start from as little as $16 for hotels, $17 for car hire, $12 for sightseeing and $ 17 for transfers.
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© Press Release 2003
