Dubai, United Arab Emirates, 21st April 2010: Carrefour, the world's second largest retailer, and BinSina Pharmacy, UAE's oldest pharmacy chain, have opened an in-store pharmacy in Carrefour Deira City Center.
The new BinSina Pharmacy offers a comprehensive pharmacy services to the thousands of Carrefour Deira City Center customers each day. This is the second pharmacy outlet to be incorporated in the global Carrefour chain in the Middle East, after the one that was opened in Carrefour Mall of Emirates.
"The pharmacy-in-hypermarket concept is a truly unique idea worldwide that provides customers with comfort and convenience. We have plans to open more stores across the region and we would like to roll out our success story with BinSina Pharmacy in Carrefour Deira City Center to other parts of the Middle East, said Henri Changeux, Senior Vice President in the UAE, Carrefour.
In the course of grocery shopping, customers will be able to buy what they need from a pharmacy. This addition creates an important element of retail service in one of the largest retail brands in the world. With the convenience of a pharmacy within the hypermarket, customers have the ease and convenience of the unique BinSina Pharmacy services, including the professional health advice, vitamins and specialised skin care products.
"Being the region's premier pharmacy chain, we felt it was imperative to widen our footprint and expand our customer base in the UAE. BinSina Pharmacy has embarked on the next stage of its evolution with this new concept which incorporates a full-fledged pharmacy within Carrefour hypermarkets," said Ayman Hanbali, Marketing Manager, BinSina Pharmacy.
The BinSina Pharmacy at Carrefour in Deira City Centre occupies an area of 1200 square feet providing customers with a unique retail experience where products are displayed in a very convenient way, and pharmacists are on hand to offer advice.
The store boasts a contemporary layout offering an exciting and modern shopping environment, a combination of a pharmacy and a specialized outlet, retailing an extensive range of health, well-being and beauty products, including high quality popular brands as well as exclusive international branded skincare products.
"Besides prescriptions and over-the-counter health products and services, customers can get helpful advice from specialist staff. The opening of BinSina Pharmacy at Carrefour Deira City Center will provide additional value to customers and visitors. We are delighted that Carrefour has chosen us for this partnership and we are delighted to announce that this concept will be rolled out to selected Carrefour premises in the near future. We are also proud to build this association with Carrefour and the UAE-based Majid Al Futtaim Group and we are confident that jointly we can provide an unparalleled offering to Carrefour customers."
Pharmacies in the UAE are governed by the rules and regulations from the Ministry of Health; they fully understand and appreciate the need to extend healthcare services to reach all members of the community. Thus, they are progressive and dynamic when it comes to introducing new concepts in innovative ways.
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© Press Release 2010
