Dubai, UAE, 16 August 2010: BenQ, the leading digital lifestyle provider and 2010 Red Dot Award winner, has enhanced its educational projector offering with the launch of four superbly-equipped projector models to the Middle East region, in time for the back-to-school season this September.

As the world's #1-selling DLP® projector brand in the education market**, the new and cost-effective projector series brings back the fun in learning for optimized results in class performance.

General Manager of BenQ for the Middle East and Africa, Manish Bakshi, said: "With the launch of BenQ's new models - MP780 ST, MP778 - BenQ is offering the region a high-quality and interactive learning experience that will encourage students to participate actively in school. Our intuitive and feature-packed education products provide excellent teaching tools for teachers who look for innovative ways to inspire students."

One of the most ground-breaking features of the flagship MP780 ST includes the BenQ PointDraw™ Technology with calibration-free and whiteboard-free interactive pen, 3D-readiness, integrated microphone-in jack, built-in speakers, and PC-less projectability. This feature enables a host of multi-media capabilities that lets teachers and students utilise an interactive pen that allows them to point, draw, and doodle on any projected surface with no need for a whiteboard and no need for calibration.  The all-in-one projector facilitates sharing and open communication in the classroom. It saves schools the high costs of purchasing whiteboards and additionally overcomes space constraints, allowing users to custom-fit an interactive work space of 48" to 300" (diagonal size) on any blackboard, chalkboard or painted wall in any open space.    

Staying on the edge of the newest advancements in teaching, the MP778 and MP780 ST are also 3D-ready.  Teachers can seamlessly switch from traditional projection to 3D without any complexity or time-consuming adjustments.  The plug-and-play easy MP778, like the MP780 ST, also features USB display and USB reader, integrated mic and big speakers, but with an additional big 1.6:1 zoom ratio. Other existing BenQ Educational projectors are MP 626/MP670, MP776/MP777 and MX750.

Teachers and students can also share presentations, images and watch videos. Breathtaking colors and exquisite details are made possible by Full HD 1080p, HQV™, BrilliantColor™, and VIDI™, which will optimise student learning, attention, and participation with BenQ SP 840 and SP 890.

The projectors fit any classroom setting, from small portable classrooms to large auditoriums and lecture halls.  IT buyers are equally catered to with low-maintenance features, product longevity, easy, low-cost classroom integration, and enhanced security and control of LAN connection. For large-scale projection needs in auditoriums or lecture halls, BenQ offers the ultra-bright 4000-lumen SP840 (3,000:1 contrast ratio) and SP890 (50,000:1 contrast ratio).  Both models captivate student attention with flawless Full HD 1080p splendor and high quality images with BrilliantColor, VIDI, and BenQ's Independent Color Management. 

BenQ's new point draw projector MP780 ST is priced from USD 2,099 and will be available at all major retail outlets across the Middle East this September 2010. For further information, please visit www.BenQ.co.ae.

- Ends -

To watch the short movie on BenQ's interactive projector MP780 ST, please click:

http://www.youtube.com/watch?v=ozzVlumIqRk

For more information, please contact:
Tina Flores
Senior PR Account Executive
MCS Action FZ LLC
P O Box 20970, Dubai Media City, UAE
T  +971 4 3902973              
+971 4 3902973      
M +971 55 983 1423           
+971 55 983 1423      
F  +971 4 3908161
E  tina.f@actionprgroup.com

© Press Release 2010